Articles

SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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Cirque du Soleil: Bridging the gap between athletes and artists

Cirque du Soleil is renowned for its breathtaking performances, combining artistry, athleticism, and storytelling to create unparalleled spectacles. But how does this world-class organization find and transform its talent? André Lachance, Senior Director Casting and Artist Contract Management at Cirque du Soleil, shared insights into the fascinating process of talent acquisition and development, where elite…

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Experts in the House – Q&A with Warren Weeks on Social Media

June 10, 2020
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Warren Weeks, Principal of Weeks Media
On May 13, SIRC hosted a webinar – Stop Pushing and Start Engaging! – led by social media expert Warren Weeks, designed to help participants rethink their social media engagement strategies. With audiences spending more time online due to the...

Football Makes Bold Pivot

May 27, 2020
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SIRC with Derek Johnston
Football in Canada is enjoying a resurgence at a time when public angst over concussions in sport has never been greater. While most sports grapple with ever-more-worrisome trends – declining participation and increasing concerns over athlete safety – football is...

COVID Communication Fatigue: Before you add another online meeting, stop and reconsider

May 20, 2020
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Claire Carver-Dias, PhD, MA, OLY, ACC
As the COVID-19 crisis continues, complaints of meeting fatigue are on the rise.  Have you found your day filled with back-to-back Zoom calls, where you stare blankly at the poorly lit face of a colleague on the computer screen, as...

Egale’s Guide to International Day Against Homophobia, Transphobia and Biphobia for Sport Organizations

May 13, 2020
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Egale Canada
As Canada continues to adapt to new ways of connecting while practicing physical isolation, we must not forget the importance of days like the International Day Against Homophobia, Transphobia and Biphobia (IDAHOTB), a worldwide celebration of sexual and gender diversities...

Building a pandemic communications strategy must start with this one-word question

April 29, 2020
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Derek Johnston
Sport organizations around the world are in crisis communications mode, trying to figure out the best ways to use new technologies and compelling content to get through the COVID-19 pandemic. While many scramble to react to the latest development, and...

A Race We Can Win: The Sports for Climate Action Framework

April 22, 2020
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Dan Wilcock, Canada Games Council
We all have an understandable desire to protect the things we love. I happen to love sport – and winter sports in particular. Thirty years ago I remember poring over snow depth charts from the national park where I spent...

What SIRC learned in our first month of working from home

April 15, 2020
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Sydney Millar, SIRC
Across Canada, the spread of COVID-19 is forcing us to navigate new ways of working, relaxing, and spending time with family and friends. SIRC had been closely monitoring the COVID-19 situation. On March 13, 2020, CEO Debra Gassewitz implemented SIRC’s...

Creating Inclusive Workplaces in Sport and Physical Activity

April 9, 2020
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Peter Morrow, SIRC
According to the 2017 Canadian Survey on Disability, one in five Canadians (6.2 million) aged 15 years and older experience one or more disabilities that limited them in their daily activities. The Survey also reported that while 59% of working...

An Official’s Journey to the FIFA Women’s World Cup

April 1, 2020
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Sydney Millar, SIRC
Officials are considered by some to be the unsung heroes of sport, responsible for upholding the rules and intentions of sport. SIRC sat down with Marie-Soleil Beaudoin – Canadian soccer referee and instructor of physiology and biophysics at Dalhousie University...

Engaging Youth in Evaluation Processes

March 31, 2020
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Marika Warner and Bryan Heal, MLSE LaunchPad
Picture this: it’s the first session of a popular youth sport program at a busy community facility. Dozens of youth are greeting each other, checking out the space, and mingling with coaches on the bleachers. The excitement is palpable as...
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