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SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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Cirque du Soleil: Bridging the gap between athletes and artists

Cirque du Soleil is renowned for its breathtaking performances, combining artistry, athleticism, and storytelling to create unparalleled spectacles. But how does this world-class organization find and transform its talent? André Lachance, Senior Director Casting and Artist Contract Management at Cirque du Soleil, shared insights into the fascinating process of talent acquisition and development, where elite…

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Sport after Moneyball: Exploring sports analytics and the digital economy

January 23, 2023
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Brad Millington, Michael Naraine, Parissa Safai, Andrew Manley and Liz Wanless
Highlights The rising importance of data and technology in sport over the last two decades reflects the arrival of a wider digital economy There are “twin revolutions” occurring in sport: a change in how we understand the world around us,...

Governance, strategy, evaluation: Digital future-proofing for sport organizations

September 14, 2022
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Caela Fenton, Wes Chen and Michael Naraine
As we transition into an increasingly online world, how can sport organizations not only cope, but thrive? What are the potential benefits of social media for sport organizations of all levels, and what are the downsides? SIRC put these questions...

Knowledge mobilization 101: Sharing knowledge to enhance sport in Canada

August 31, 2022
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Brynna Kerr
Many sport organizations collect data on their programs and best practices, but what happens with those findings? Unfortunately, this data often gets piled into internal reports and largely forgotten. This means that valuable learnings aren’t shared with those who can...

Using stakeholder engagement as real-world data to inform organizational change

June 15, 2022
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Lara Schroeder and Nora Sheffe
Over the past 6 months, we’ve seen ongoing news of alleged maltreatment of athletes who compete at national and international levels. These reports of maltreatment in artistic swimming, gymnastics, bobsleigh and skeleton, and most recently boxing have sparked increased discussion by...

Data for change: Embracing demographics to advance equity in sport

April 22, 2022
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Bryan Heal, Marika Warner and Jackie Robinson, MLSE LaunchPad
Highlights The “who” is as important as the “what” when sport organizations are planning for data, analytics and evidence-based change related to equity, diversity and inclusion. When it comes to race and intersectionality, the power of data practices is its...

Using data to plan and deliver programs with gender equity in mind

March 18, 2022
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Annabel Chan and Marina Khonina, SIRC
This blog post recaps the second webinar in the 4‑part Engaging Girls and Women in Sport mini-series. SIRC and Canadian Women & Sport co-hosted the mini-series, which you can access and learn more about by visiting our SIRC Expert Webinars...

How Volleyball Canada is taking an evidence-based approach to concussion prevention

September 27, 2021
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Wesley Chen and Kerry Macdonald, Volleyball Canada
Highlights Along with current educational and technological initiatives, sport organizations have the opportunity to introduce specific strategies to protect against the risks of concussion within their respective sports.  To develop effective prevention strategies, it’s necessary to understand the extent of the concussion problem and research the factors and...

Is technology a coach’s ally or Achilles’ heel? 4 questions to ask

September 22, 2021
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Johann Windt and Ben Sporer, Vancouver Whitecaps FC
Over a coffee, we recently reminisced about different sporting environments we’ve worked in and how many times we’ve seen expensive technological solutions sit in a corner, collecting dust. Perhaps you can relate to the pattern. A new technology hits the...

Movement-based approaches to program evaluation with children

May 25, 2021
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Ashley Romano and Corliss Bean, Brock University
This blog is part of a series in collaboration with Brock University. Written by a student in the ‘Program Evaluation in Professional Practice’ course, this blog draws on a student’s first-hand experience conducting a program evaluation during a placement with...

Strengthening data protection practices through education

January 26, 2021
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George Al Koura, ADGA Group Inc.
Data Privacy Day is an international effort held annually on Jan. 28. The purpose is to create awareness about the importance of privacy and protecting personal information and encourages dialogue for organizations about which best practices should be implemented. The...
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