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SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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The bounce-back illusion: Why real postpartum bodies deserve the spotlight

Let’s begin with a familiar image. A woman, newly postpartum, stands in her living room. Her baby is nestled in a sling across her chest, and she’s attempting something between a squat and a stretch while simultaneously rescuing a plush giraffe from under the couch. She is not wearing Lululemon. She has not “bounced back.”…

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Women and Girls
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Showing 1-10 of 38 Results
Adapted Sport
Equipment
Para Sport
Physical Health
Sport Participation
Technology

Smooth sailing: The evolution of adaptive equipment in the sport
May 13, 2024
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Jenny Davey, SIRC
Brian Cuerrier of Belleville, ON uses the windlass to race at the Quebec Cup regatta in Pointe Claire Quebec with companion Emilie Léonard in 2015. Photo: Luka Bartulovic Innovations in sailing technology A slick white hull cuts through the salt...
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Communications
Official Languages
Technology

3 artificial intelligence tools that can aid sport organizations’ communications efforts
May 3, 2023
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SIRC
With heavy workloads and limited staff capacity, sport organizations are constantly seeking ways to improve efficiency. In recent years, artificial intelligence (AI) tools have become an increasingly popular way for organizations to leverage their capacity. In this blog, SIRC outlines...
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Athlete Development
High Performance
Mental Health
Social Media
Sponsorship
Technology

Managing the competing tensions of social media as a high performance athlete
January 23, 2023
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Caela Fenton
Highlights Social media has had an enormous impact on the sport sector, economically and culturally Athletes may use social media as a platform for personal updates or activism, or as a venue to work with sponsors in a financial relationship,...
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Data and Analytics
High Performance
Program Design and Evaluation
Technology

Sport after Moneyball: Exploring sports analytics and the digital economy
January 23, 2023
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Brad Millington, Michael Naraine, Parissa Safai, Andrew Manley and Liz Wanless
Highlights The rising importance of data and technology in sport over the last two decades reflects the arrival of a wider digital economy There are “twin revolutions” occurring in sport: a change in how we understand the world around us,...
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Accessibility
Leadership
Program Design and Evaluation
Technology

Accessible communications and technologies in sport for people with disabilities
November 30, 2022
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Lise Lafontaine
In the pre-Internet world, accessibility focused primarily on addressing physical barriers, such as by installing ramps or adding Braille buttons in elevators.   Over time, an evolution has happened in what’s considered a disability. Changes have also happened in the types...
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Board Management
Data and Analytics
Governance
Revenue Generation
Sponsorship
Technology

Governance, strategy, evaluation: Digital future-proofing for sport organizations
September 14, 2022
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Caela Fenton, Wes Chen and Michael Naraine
As we transition into an increasingly online world, how can sport organizations not only cope, but thrive? What are the potential benefits of social media for sport organizations of all levels, and what are the downsides? SIRC put these questions...
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Athlete Development
Coaching
Data and Analytics
Technology

Is technology a coach’s ally or Achilles’ heel? 4 questions to ask
September 22, 2021
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Johann Windt and Ben Sporer, Vancouver Whitecaps FC
Over a coffee, we recently reminisced about different sporting environments we’ve worked in and how many times we’ve seen expensive technological solutions sit in a corner, collecting dust. Perhaps you can relate to the pattern. A new technology hits the...
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Capacity Building
Leadership
Olympic & Paralympic Games
Paralympic Games
Technology

The new normal? How digital innovation evolved the fan experience
July 19, 2021
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Adam Steiner and Veronica Allan, SIRC
Highlights Sports fans and spectators, from the grassroots to the professional level, have had to engage with their favourite teams and athletes in new ways during the pandemic. Canadian sport businesses, broadcasters, leagues and teams are driving fan engagement through...
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Data and Analytics
Leadership
Technology

Strengthening data protection practices through education
January 26, 2021
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George Al Koura, ADGA Group Inc.
Data Privacy Day is an international effort held annually on Jan. 28. The purpose is to create awareness about the importance of privacy and protecting personal information and encourages dialogue for organizations about which best practices should be implemented. The...
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High Performance
Sport Participation
Technology

Esports and Cycling: A Match to Stand the Test of Time
December 8, 2020
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Josh Peacock, Cycling Canada
On December 9, 2020, the inaugural UCI Cycling Esports World Championships will be hosted on Zwift. For more information on following the Canadian team at this event, and Cycling Canada’s multi-platform virtual cycling calendar for the 2020/2021 winter season (including...
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