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SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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The bounce-back illusion: Why real postpartum bodies deserve the spotlight

Let’s begin with a familiar image. A woman, newly postpartum, stands in her living room. Her baby is nestled in a sling across her chest, and she’s attempting something between a squat and a stretch while simultaneously rescuing a plush giraffe from under the couch. She is not wearing Lululemon. She has not “bounced back.”…

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3 artificial intelligence tools that can aid sport organizations’ communications efforts

May 3, 2023
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SIRC
With heavy workloads and limited staff capacity, sport organizations are constantly seeking ways to improve efficiency. In recent years, artificial intelligence (AI) tools have become an increasingly popular way for organizations to leverage their capacity. In this blog, SIRC outlines...

Shaping inclusive sport policy and programs

April 22, 2022
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Joanne Kay, Lindsay Larue, Klara Steele, and Benoit Gendron, Sport Canada
Highlights Over the past few years, the racism and discrimination brought to light throughout society and within the sport sector have forced a necessary reflection on policies and practices.  There’s a renewed urgency for sport stakeholders to adopt new policies...

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