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SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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On the sidelines but central: The powerful role parents play in youth sport

Anyone who has ever sat through a rainy Saturday soccer match or juggled dinner schedules to accommodate volleyball practice knows that youth sport doesn’t happen without parents. They are the chauffeurs, cheerleaders, fundraisers, and sometimes, the most vocal critics on the sidelines. But as Dr. Nick Holt knows all too well, parents aren’t just a…

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Diversity, Equity, and Inclusion
Social Media
Sport Participation
Sport Participation Research Initiative

Multicultural common spaces: A study of Canadian hockey arenas and social integration 
June 19, 2023
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Lloyd Wong
Project summary  The research objective was to assess whether the game of hockey, and its associated social spaces, contributes to the social integration of immigrants and racialized minorities in Canada? This research assesses whether the game of hockey provides for...
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Governance
Leadership
Social Media
Sport Participation Research Initiative

The new sport system landscape: Understanding the interrelationships between governance, brand, and social media in non-profit sport organizations
June 5, 2023
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Milena Parent
View the summary of this research here. Project summary  Today’s managers face unprecedented governance, economic/marketing, and technological realities affecting their processes and performance, aspects we understand poorly. Managers are under increased scrutiny from stakeholders regarding their credibility to govern themselves...
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Athlete Development
High Performance
Mental Health
Social Media
Sponsorship
Technology

Managing the competing tensions of social media as a high performance athlete
January 23, 2023
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Caela Fenton
Highlights When it comes to the relationship between sports and social media, it’s hard to know where to start. Athletes have never been more visible and accessible than they are now. As a result, social media has become an increasingly...
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Leadership
Professional Development
Social Media
Technology

Experts in the House – Q&A with Warren Weeks on Social Media
June 10, 2020
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Warren Weeks, Principal of Weeks Media
On May 13, SIRC hosted a webinar – Stop Pushing and Start Engaging! – led by social media expert Warren Weeks, designed to help participants rethink their social media engagement strategies. With audiences spending more time online due to the...
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Athlete Development
High Performance
Social Media
Technology

Athlete Perspective: How to manage social media during competition
February 19, 2019
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Lisa Weagle, Olympian
SIRC’s Athlete Perspective series provides insight and recommendations on key issues from an athlete’s perspective. The collection of blogs and SIRCuit articles profiles Canada’s Olympic and Paralympic athletes and taps into their lived experience. While social media can have many...
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Communications
Knowledge Mobilization
Leadership
Social Media

CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA
October 27, 2016
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SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL...
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