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SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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The bounce-back illusion: Why real postpartum bodies deserve the spotlight

Let’s begin with a familiar image. A woman, newly postpartum, stands in her living room. Her baby is nestled in a sling across her chest, and she’s attempting something between a squat and a stretch while simultaneously rescuing a plush giraffe from under the couch. She is not wearing Lululemon. She has not “bounced back.”…

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Multicultural common spaces: A study of Canadian hockey arenas and social integration 

June 19, 2023
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Lloyd Wong
Project summary  The research objective was to assess whether the game of hockey, and its associated social spaces, contributes to the social integration of immigrants and racialized minorities in Canada? This research assesses whether the game of hockey provides for...

The new sport system landscape: Understanding the interrelationships between governance, brand, and social media in non-profit sport organizations

June 5, 2023
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Milena Parent
View the summary of this research here. Project summary  Today’s managers face unprecedented governance, economic/marketing, and technological realities affecting their processes and performance, aspects we understand poorly. Managers are under increased scrutiny from stakeholders regarding their credibility to govern themselves...

Managing the competing tensions of social media as a high performance athlete

January 23, 2023
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Caela Fenton
Highlights Social media has had an enormous impact on the sport sector, economically and culturally Athletes may use social media as a platform for personal updates or activism, or as a venue to work with sponsors in a financial relationship,...

Experts in the House – Q&A with Warren Weeks on Social Media

June 10, 2020
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Warren Weeks, Principal of Weeks Media
On May 13, SIRC hosted a webinar – Stop Pushing and Start Engaging! – led by social media expert Warren Weeks, designed to help participants rethink their social media engagement strategies. With audiences spending more time online due to the...

Athlete Perspective: How to manage social media during competition

February 19, 2019
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Lisa Weagle, Olympian
SIRC’s Athlete Perspective series provides insight and recommendations on key issues from an athlete’s perspective. The collection of blogs and SIRCuit articles profiles Canada’s Olympic and Paralympic athletes and taps into their lived experience. While social media can have many...

CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA

October 27, 2016
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SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL...
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