Gender inequality in sport media

For the past 30 years, research has shown that men’s sports continue to dominate media coverage, with women’s sports often receiving minimal attention. Despite some progress on social media and online newsletters, gender imbalances persist, highlighting the need for more equitable representation in sports media.

Gender inequality in sport media

For the past 30 years, research has shown that men’s sports continue to dominate media coverage, with women’s sports often receiving minimal attention. Despite some progress on social media and online newsletters, gender imbalances persist, highlighting the need for more equitable representation in sports media.

Multicultural common spaces: A study of Canadian hockey arenas and social integration 

Project summary  The research objective was to assess whether the game of hockey, and its associated social spaces, contributes to the social integration of immigrants and racialized minorities in Canada? This research assesses whether the game of hockey provides for multicultural common spaces where interactive pluralism occurs and enables a sense of Canadian identity and…

The new sport system landscape: Understanding the interrelationships between governance, brand, and social media in non-profit sport organizations

View the summary of this research here. Project summary  Today’s managers face unprecedented governance, economic/marketing, and technological realities affecting their processes and performance, aspects we understand poorly. Managers are under increased scrutiny from stakeholders regarding their credibility to govern themselves effectively, to demonstrate appropriate ethical leadership standards, and to maintain the trust of their members…

Managing the competing tensions of social media as a high performance athlete

Highlights Social media has had an enormous impact on the sport sector, economically and culturally Athletes may use social media as a platform for personal updates or activism, or as a venue to work with sponsors in a financial relationship, however, it may also be a space in which athletes face abuse and harassment, and…

Experts in the House – Q&A with Warren Weeks on Social Media

On May 13, SIRC hosted a webinar – Stop Pushing and Start Engaging! – led by social media expert Warren Weeks, designed to help participants rethink their social media engagement strategies. With audiences spending more time online due to the pandemic, sport and physical activity organizations have an opportunity to build their audience and engage…

Athlete Perspective: How to manage social media during competition

SIRC’s Athlete Perspective series provides insight and recommendations on key issues from an athlete’s perspective. The collection of blogs and SIRCuit articles profiles Canada’s Olympic and Paralympic athletes and taps into their lived experience. While social media can have many positive uses for athletes, such as interacting with fans, creating a brand, and providing value…

CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA

SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA. “Birds of a Feather”: An Institutional Approach to Canadian…