Videos Planning and Process Behind an Olympic Campaign January 14, 2014 Derek will walk participants through the Canadian Olympic Team's Marketing vision. He will examine case studies for London and will do a deep dive on the marketing strategy for the Sochi Olympic Games.
Blog Canadian Figure Skating Championship January 9, 2014 At the 2010 Winter Olympic games in Vancouver, Canada enjoyed the greatest gold medal haul in history with 14 medals. These were won en route to accumulating 26 medals in total. Now 4 years later, our winter athletes are preparing...
Blog Match Point: Treating and Preventing Tennis Elbow December 17, 2013 Tennis elbow is a very common sport related injury. Despite its name the injury can occur in a number of different sports. While usually a fairly minor injury, the resulting pain, discomfort, and potential weakness can prevent a person from...
Videos Creating Your Communications Plan December 17, 2013 This webinar presentation will provide participants with an overview of the fundamentals they need to start developing their own communications plan. Participants will walk away from this presentation with increased knowledge of the 5Ws (who, what, where, why, when) and...
Blog Adaptive Winter Sports December 12, 2013 Being active is beneficial for our overall health both physically and mentally. Physical activity should be inclusive of all people, no matter their ability or disability. Now that winter is upon us, people of all abilities should be able to...
Blog 10 Tips for reducing the risks of ski and snowboarding injuries December 10, 2013 Winter is here and skis and snowboards are being polished up for weekends spent on the hill. Both skiing and snowboarding are excellent winter activities for adults and youth to enjoy as a recreational pastime or competitively. Propelling yourself down...
Blog Working Out In A Winter Wonderland December 3, 2013 With Christmas approaching the inevitable drop in temperature is upon us. The good news is that this colder weather brings with it a plethora of outdoor winter activities to enjoy. People often have very practical reasons for wanting to avoid...
Blog Strength and Conditioning November 29, 2013 SIRC Newsletter: Strength and Conditioninghttp://www.sirc.ca/newsletters/November13/index.htmlSuccessful performance in sport requires that the athlete possess some combination of strength, power and speed. Strength training is a key component of overall health and fitness, and it provides an important balance to aerobic workouts....
Blog Children less fit than their parents November 28, 2013 Cardiovascular endurance exercise helps strengthen your heart so that it is able to transport oxygen to your organs and muscles. The heart is the most important muscle in the human body. With proper diet and regular exercise, cardiovascular diseases such...
Blog Should athletes continue to train through illness? November 27, 2013 Every athlete during their career has experienced the frustration of illness which often temporarily derails their training. Many times the length of time off is determined by the severity of the illness and the rate of recovery, however, there are...
