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Femmes marchant sur un chemin recouvert de neige avec une poussette

Research shows when mom is physically active, coaching or playing sports, everyone wins. Children are more likely to be active; girls are less likely to drop out of sports; while moms cope better with the increasing demands of motherhood and are more likely to feel better about themselves.

Canada’s Sport Information Resource Centre (SIRC) first launched the Mom’s Got Game initiative in the spring of 2021. The campaign is back this spring, starting March 8, 2022, leading up to Mother’s Day (May 9, 2022) and into the summer!

Join us in celebrating, encouraging and supporting all moms to play sport and be physically active.

The grant opportunity:

SIRC is pleased to launch a new Mom’s Got Game grant program, supported by the Government of Canada. Up to 10 total SIRC grants—valued from $500 to $2,500 each—are available for eligible organizations.

We’re calling all sport organizations that support this message and campaign. Whether you are offering current opportunities; are planning new opportunities for moms to participate in sport/physical activity; or believe in the message and want to empower moms in your community in the future—we want to hear from you. Together, let’s get moms back in the game.

The application process:

Step 1: Fill out our short application, sharing why your organization is best suited to become a Mom’s Got Game champion and grant recipient.

Step 2: Share a post on social media tagging #MomsGotGame (or #VasyMaman in French). It could be either a simple written message, or a video message! As long as it speaks to why or how your organization supports moms participating in sport or physical activity. Social media platforms could include Facebook, Twitter, LinkedIn or Instagram.

Step 3: Get engagement on your social media post: re-shares, likes and/or comments. This will be one of the evaluation factors (see list below) in the grant selection process, and a good way to showcase your organization and sport community.

Deadline: The application process closes at 11:59 p.m. Eastern Time on February 27, 2022.

Timeline for grants:

  • The application process will begin February 8 and run until February 27, 2022.
  • All grant applicants will be notified between February 28 and March 4, 2022.

The assessment criteria:

SIRC will evaluate applicant organizations based on the following criteria:

  • Quality of suggested campaign dissemination strategies (expected impact, creativity)
  • Overall quality of the proposal (clarity, feasibility)
  • Quality and engagement of initial social media posts (Step 2 in the application process)

Eligible project expenses:

SIRC’s grants will support eligible expenses for organizations and programs which offer current opportunities; are planning new opportunities for moms to participate in sport/physical activity. Eligible expenses include:

  • Personnel Costs to facilitate the program (instruction and training programs for coaches, officials, and other volunteers with the organization)
  • Facility costs to deliver the program (ice time, field time, pool time)
  • Equipment Costs

Ineligible project expenses:

  • Project expenses covered by other sources of funding;
  • Administrative expenses related to an organization’s ongoing business activities that do not relate to the program.


Grant recipients will be expected to complete a report on the impact of their efforts, due to SIRC by May 8, 2022. A template for the report will be provided by SIRC.

The majority of grant funds are to be expended by the end of March, 2022.


The Recipient shall provide appropriate acknowledgement of SIRC in its publicity, promotional materials, information materials, and on any website with reference to the Mom’s Got Game campaign.