Canada’s Sport Information Resource Centre (SIRC) first launched the Mom’s Got Game initiative in the spring of 2021. The campaign is back this spring, starting March 8, 2022, leading up to Mother’s Day (May 9th) and into the summer!
This toolkit was created to support the promotion of this campaign, and equipping partner organizations to:
- Celebrate the efforts made by moms towards participation in sport and physical activity;
- Raise awareness on the importance of mom’s participation in sport & PA, as well as their role in supporting moms in their community;
- Create new opportunities, ideas and programs for engaging moms in sport & PA programming;