About SIRC
Incorporated in 1973, SIRC, the Sport Information Resource Centre, is Canada’s leader and most trusted partner in advancing sport through knowledge and evidence. SIRC is committed to engaging with organizations and individuals involved in the development of sport, recreation and physical education in Canada and around the world, to enhance the capacity of our shared community to foster growth and the pursuit of excellence.
Our Vision
SIRC is the leading sport knowledge and communication centre.
Our Mission
SIRC empowers sport organizations and individuals by sharing credible and evidence based knowledge using relevant and innovative communication channels.
Core Values
- Trusted advisor: We are a credible voice for and within sport. We invite multiple perspectives. Together we enhance the sport experience.
- Connections builder: We leverage our knowledge to strengthen community networks and stakeholder communication. We foster positive relationships. We fuel excellence through relevant knowledge exchange.
- Knowledge creator: We like to solve problems. We share what we learn. We always strive to innovate.
SIRC Logo
The Sport Information Resource Centre is very pleased to present its new logo. To coincide with its rejuvenated Strategic Plan, the updated SIRC logo is designed to embrace the spirit of using information to innovate and to inspire a sense of national pride.
- The focal point of the logo builds on the “I” in SIRC and underscores SIRC’s mission of using information to innovate while maintaining the importance of integrity and inspiring creative intelligence.
- The silhouette of a person in motion represents celebration, movement, energy, and the inclusive network of all people involved in sport.
- The incorporation of the maple leaf into our logo is an exciting addition since we are very proud to be Canadian, proud to be the central communication hub for sport in Canada, and proud to be strengthening the knowledge exchange by and between Canadians and our counterparts around the world involved in sport.
SIRC Team
Debra Gassewitz
President and Chief Executive Officer
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Kim Gurtler
Vice President of Operations
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Shannon Montpellier
Finance Lead
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Veronica Allan
Research and Innovation Lead
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Paula Baker
Managing Editor
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Taylor Matthews
Communications & Marketing Specialist
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Gavin Johnson
Operations Specialist
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Brynna Kerr
Senior Research Assistant
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Jen Coletti
Research Specialist
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Gabrielle Cadotte
Research Assistant
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Sushma Maholtra
Canadian Sport Daily Coordinator
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Kai Harada
Communications Assistant
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