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The Sport Information Resource Centre

Sport Law & Strategy Group – The Sport Law & Strategy Group (SLSG) is proud to support the launch of iS4, a new company launching today by the fabulous foursome of Christine Sinclair, Diana Matheson, Rhian Wilkinson and Karina LeBlanc to empower youth and executives to dream big and strive high.

SLSG partner Dina Bell-Laroche is in Vancouver with the iS4 team to help provide communications and public relations support for the launch. The SLSG took the iS4 team on as pro bono clients last November and have been providing legal, communications, financial, planning and mentoring support. “We are so proud to be able to support such incredible Canadian role models as they look to take their on-field experience to youth and executives. It is our company’s way to give back and we could not have found a better fit,” shared Bell-Laroche.

The iS4 team has received national exposure and was featured this morning on Breakfast TV in Vancouver. Later today, media, friends and supporters will join the iS4 team as they officially launch their company by hosting a press conference, followed by an on-field soccer camp in partnership with Canadian Tire’s Jumpstart.

“We are really grateful to the Sport Law & Strategy Group for their incredible support over the past year. They provided tangible support to help us trademark our brand, the financial mentoring to help us set up our accounting system, the communications expertise to help us promote and refine our messaging, and the mentoring to keep us on track,” expressed Diana Matheson.

The iS4 team will be speaking at the Sport Leadership Conference on Saturday in front of over 500 sport leaders, coaches and administrators about synergy, leadership, empowerment and resilience. On Sunday, the iS4 team will be connecting with a handful of young Olympians and high performance athletes as part of the Canadian Coaching Association’s FACE program to speak to the importance of team dynamics and managing relationships on the pathway to the podium.

The Sport Law & Strategy Group has been providing strategic insight to the Canadian sport community since 1992. We are accessible, affordable, highly skilled, and bring unparalleled experience and common sense to every project. Our vision is to help you achieve yours. 

For more information about iS4 please visit www.iS4.ca; to follow them on twitter @iS4tweets; and on Instagram @S4insta.

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For more information please contact Dina Bell-Laroche at DBL@sportlaw.ca or 613-294-4118