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The Sport Information Resource Centre

Triathlon BC, in partnership with Alberta Triathlon, will be hosting the annual Race Directors’ Workshop on Sunday, November 19th. The virtual workshop is open to race directors across Canada, and is aimed at professionalizing sport delivery and enhancing the athlete experience of all multisport events, regardless of size.

Going in to its tenth year of hosting, the 2022 Workshop will feature industry leaders who will share their knowledge, experience and insights. Whether you are delivering your first multisport event or have an established triathlon with hundreds or thousands of participants, learn you’re your organization can tackle new challenges, and how you can create scalable strategies to activate at your next event.

“As we emerge from the ravages of the pandemic and have a year of event hosting behind us, we need to come together to position our events at the leading edge of what is a crowded marketplace,” said Allan Prazsky, Executive Director, Triathlon BC. “The Race Directors’ Workshops help drive positive impact, while allowing event managers from across Canada to learn, network and generate new ideas to bring to the endurance market place.”

Take advantage of this unique opportunity to learn, talk, socialize, and exchange ideas with fellow event directors. Immerse yourself in innovative ideas that can help you recruit new athletes and retain existing participants and sponsors to your event.

Date: Sunday, November 19, 2022
Time: 9:00am – 1:00pm PDT
Location: ONLINE!
Cost: $5.00 – Subsidized by Triathlon BC and Triathlon Alberta

9:00 WELCOME & INTRODUCTIONS, Allan Prazsky, ED, Triathlon BC/Sebastian Porten, ED, Alberta Triathlon

9:15 STATE OF SPORT, Joe Morrisette, CEO, Triathlon Canada
The sport of triathlon across Canada is a living entity; growing, contracting and continually evolving. What does the sport landscape look like from a Triathlon BC perspective in 2017, and what can we do to maximize the athlete experience?

9:30 BRAND BUILDING, Dennis Kim, Chief Marketing Officer, Form Goggles
What are the critical elements to consider when building or revitalizing a brand in a cluttered marketplace?  Hit the important notes to set your event apart in a saturated market place.

10:15 INCREASING DIVERSITY IN SPORT, Kabir Hosein, Director of Operations, Sport for Life
With a growing population across Canada, how can we attract and embrace new Canadians to our sport? Through the use of language, imagery and information, embrace new participants to the sport.

10:45 Bio Break and Body Stretch

11:00 GREENING EVENTS, Oliver Schofield, Operations Lead, Seyi, Smith Racing to Zero
The environment is quickly becoming front and centre for athletes around the globe. Set your event apart with a winning mindset – How to plan, measure and correct your event through every decision point, and march towards a more sustainable event future.

11:30 RACE DAY HICCUPS (AND HOW THEY WERE OVERCOME), Susie Ernsting, Ironman Canada, Sheila Findlay, PTO Edmonton
We’ve all been there before. Race Day has arrived, athletes are starting to arrive, race announcers are setting up, and then something happens! How do you deal with event hiccups, keep a cool mind, and continue to deliver an exception event.  Hear the stories from two professional race directors, and how they overcame race day challenges.

12:00 THINKING BEYOND SPRINT, STANDARD & LONG DISTANCE, Kelly Guest, Triathlon BC, Alex Patton & Jason Britton, Triathlon Alberta
Drive new participants to the sport and keep the audience and excitement alive year-round! Mad Motos are small footprint, cost effective events that deliver high action, multi-heat events that can be delivered within the confines of a parking lot! The how, where, when and how-to behind the events that are cropping up across Canada.

Multisport goes beyond the traditional disciplines of Sprint, Standard and Long Course. With the growing expense of traffic planning, how can your event pivot to attract new participants and keep costs down?

12:30 PUTTING PARATRIATHLON ON THE MAP: Carolyn Murray, National Team Coach, Triathlon Canada, Kim Wedgerfield, Paratriathlete
Paratriathlon debuted at the 2016 Rio Games where Canada’s Stefan Daniel celebrated a silver medal. Since then, Triathlon Canada has developed one of the top para-sport programs in the world. Learn how to introduce more Canadians with a disability to triathlon and develop more Canadian medal winners!

1:00 THE ART OF STORYTELLING, Holly Bird, Jenna Caer, Marketing and PR Professionals
Facebook. Twitter. Instagram. YouTube. TikTok. Strava. We are inundated with near endless social media platforms and the ability to be a creator of content. How do we navigate this world within sport, and in particular, how do we utilize these tools in a way that makes sense for the events we produce? Join Holly Bird on a short journey to demystifying the current marketing channels and get a crash course in customer engagement and athlete experience in the social realm.

1:30 Closing Remarks

To Register, please click HERE.

Please note: itinerary and times may change without notice.