First To Cross Nutrition and Triathlon BC ink Provincial Championship Nutrition Partnership
Triathlon BC – VANCOUVER – F2C Nutrition Inc. (First To Cross Nutrition), a British Columbia based sport-nutrition company, announced a collaboration with Triathlon BC to provide on-course nutrition for Provincial Championship events across BC in 2017.
Leveraging F2C Nutrition’s expert knowledge specializing in hydration, nutrition and sports performance, F2C Nutrition will lend its expertise, gained from working directly with world class athletes, including Brent McMahon and Jeff Symonds, to provincial athletes, with support that will stretch the full spectrum of Championships, from Cross Triathlon through to Standard, Sprint, Duathlon and Long Distance events.
“British Columbia is a hub for endurance and multisport athletes, and F2C Nutrition Inc. is very happy to be able to partner with Triathlon BC, and support local B.C. athletes and Championship events,” stated Glenda McMurray, Director of Marketing and Education. As part of the agreement, F2C Nutrition will provide Triathlon BC with regular science-based editorials, allowing athletes to perform at their optimum throughout their season.
“We are extremely pleased to have F2C Nutrition support our Provincial Championship events,” said Allan Prazsky, Executive Director of Triathlon BC. “Aligning our Championship events with F2C Nutrition Inc., a leader in sports nutrition, raises our game, strengthens the relationship with our stakeholders, and allows our athletes to perform at their best in their quest to earn a provincial title.”
About F2C Nutrition Inc.
F2C Nutrition is an athlete focused, science driven sports-nutrition company, supporting athletes by delivering premium quality, clean products. We believe nutrition education is key to an athlete’s performance and success. F2C Nutrition is Informed Sport Certified. F2C Nutrition products carrying the Informed Sport Logo undergoes rigorous testing and assures athletes that every batch of our product is tested for substances considered prohibited in sport by the World Anti-Doping Agency (WADA). Learn more about F2C Nutrition at www.firsttocross.com. Follow F2C Nutrition on Facebook, Twitter and Instagram.
About Triathlon BC
Triathlon BC is the provincial governing body, dedicated to the growth, development and promotion of triathlon and multisport for all athletes, regardless of skill or age. Learn More about Triathlon BC at: www.tribc.org. Follow Triathlon BC on FaceBook and Twitter.
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