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SIRC – OTTAWA, ON, July 13, 2016: The Sport Information Resource Centre (SIRC) is very pleased to present its new logo.  To coincide with its rejuvenated Strategic Plan, the updated SIRC logo is designed to embrace the spirit of using information to innovate and to inspire a sense of national pride. 

  • The focal point of the logo builds on the “I” in SIRC and underscores SIRC’s mission of using information to innovate while maintaining the importance of integrity and inspiring creative intelligence.
  • The silhouette of a person in motion represents celebration, movement, energy, and the inclusive network of all people involved in sport.
  • The incorporation of the maple leaf into our logo is an exciting addition since we are very proud to be Canadian, proud to be the central communication hub for sport in Canada, and proud to be strengthening the knowledge exchange by and between Canadians and our counterparts around the world involved in sport.

“We are so very proud of the new logo! Feedback from the staff, the Board, and stakeholders during the design process was incredible! It really captures the heart of SIRC’s commitment to enhancing knowledge – on the field of play and in the Boardroom.”  Debra Gassewitz, CEO of SIRC

“Having had the honour of witnessing SIRC’s incredible evolution over the years, I salute the designers for crystallizing what SIRC is all about now.  The new logo speaks to me about blossoming achievement, a can-do spirit, and the fiery torch of commitment.  It points to an exciting future as SIRC builds on its proud past by continuing to grow as a knowledge partner and thereby as a supporter and enabler of success for everyone engaged in sport.”  Ulla de Stricker, Chair, SIRC Board of Directors

About SIRC:

The Sport Information Resource Centre (SIRC) is Canada’s national sport resource and communication centre.  Established in 1973, SIRC is the not for profit organization dedicated to empowering sport organizations and participants with credible, evidence based knowledge through relevant and innovative communication vehicles. SIRC specializes in knowledge transfer, stakeholder communication, and sport sector engagement. SIRC is internationally recognized for its innovative Governance webinars, SIRCuit and daily e-publications, Careers Opportunities website, annual sport research conference, creation of the SportDiscus database, and its role in Canadian Sport Policy development.  For more information please visit


For more information:

Kim Sparling
Manager of Operations
613 231-SIRC (7472)