Tennis Canada – Luxury vehicle brand joins Canadian WTA event as a platinum sponsor
– INFINITI to provide vehicles for player transportation in both Toronto and Montreal

Toronto, May 12, 2017 – Tennis Canada announced Friday that INFINITI Canada is the new official vehicle of the Rogers Cup presented by National Bank women’s tournament and Tennis Canada. The three-year sponsorship deal will begin immediately, with INFINITI set to be on-site at Rogers Cup in Toronto this August.

“We are thrilled to partner with INFINITI Canada to enhance the tournament for both our fans and our players,” said Rob Swann, chief commercial officer, Tennis Canada. “INFINITI is a world-class company with a drive to innovate and provide their customers the best possible experience, and these are values that very much align with Tennis Canada and Rogers Cup. We are looking forward to an exciting and successful partnership.”

As a platinum sponsor of the women’s Rogers Cup, INFINITI becomes one of the tournament’s largest partners. Moving between cities each year with the WTA, INFINITI will have a large on-site presence in Toronto in 2017, which will include a space for fans to relax and interact with its lineup of luxury vehicles. In addition, INFINITI will provide the vehicles for all Rogers Cup player transportation in both Toronto and Montreal, amounting to a total of 50 cars.

“This is a time of growth and transformation for tennis in Canada, marked by the fact we have remarkable talent on the Canadian teams. Similar to INFINITI, Tennis Canada empowers the human side of its mandate, offering excellence and innovation to connect with fans through sport, as we do with vehicles to connect with customers,” says Stephen Lester, managing director of INFINITI Canada. “Through our partnership with Tennis Canada, INFINITI is proud to be part of a team of world-class players, both on and off the court. We look forward to cheering Canada on this summer.”

Prior to INFINITI signing on as Tennis Canada’s official vehicle, it first joined the Canadian tennis world with a partnership at Canada’s Davis Cup by BNP Paribas tie versus Great Britain in Ottawa in February, and the Canadian team’s Fed Cup tie against Kazakhstan in Montreal last month.

Rogers Cup presented by National Bank will feature the top stars of the WTA from August 5-13, 2017 at Aviva Centre in Toronto, while their counterparts from the ATP World Tour will be at Uniprix Stadium in Montreal from August 4-13, 2017.

About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, 10 professional ITF-sanctioned events and financially supports 12 other professional tournaments in Canada. Tennis Canada operates national junior training centres/programs in Toronto, Montreal, Vancouver, and Calgary. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada, please visit our website at www.tenniscanada.com and follow us on Facebook and Twitter.

About Rogers Cup presented by National Bank
Rogers Cup presented by National Bank is a Tennis Canada owned and operated world-class tournament celebrating its 125th anniversary of the women’s event from August 5-13, 2017 at Aviva Centre in Toronto and its 137th anniversary of the men’s event from August 4-13, 2017 at Uniprix Stadium in Montreal. As a WTA Premier 5 tournament, ATP World Tour Masters 1000 tournament, and US Open Series event, Rogers Cup presented by National Bank will showcase the world’s best players. Rogers Cup presented by National Bank is the third-oldest title in tennis, behind only Wimbledon and the US Open. For more information and tickets visit www.rogerscup.com.

About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One Team, contributing its expertise in hybrid performance. More information about INFINITI and its industry leading technologies can be found at INFINITI.ca. You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.

Media Contacts:

Tennis Canada/Rogers Cup presented by National Bank
Nicole Watts, Manager, Communications and Media Relations
416-665-9777 x4092
nwatts@tenniscanada.com

Valerie Tetreault, Regional Manager, Communications and Media Relations
514-273-1515 x6259
vtetreault@tenniscanada.com

INFINITI
Didier Marsaud
Director, INFINITI Canada Communications

905-629-6400

didier.marsaud@infiniticanada.com
 
Heather Meehan
Cohn & Wolfe
647-259-3268
heather.meehan@cohnwolfe.ca