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Sport for Life Society – Victoria, B.C. – The Sport for Life Society is pleased to announce the launch of the Sport for Life for All Newcomers to Canada resource, through support from Canadian Tire Jumpstart Charities. By 2030, immigration will account for all of Canada’s net population growth and cities across Canada are being transformed by immigration. Newcomers to Canada come with a unique inventory of sport and movement skills and, like all Canadians, require an individualized approach to enhance their own level of physical literacy through quality, stage-appropriate experiences. The Sport for Life for All Newcomers to Canada resource is a guide developed for organizations, highlighting possible solutions to barriers and opportunities to support newcomers in sport and physical activity.

“Sport for Life is thrilled to partner with Jumpstart to support newcomers,” says Richard Way, CEO of Sport for Life. “Newcomers deserve to be welcomed to Canada and to develop a social network through sport that will allow them to integrate into their new home. This resource is a toolkit for organizations to assist them in fostering a more inclusive sport and physical activity system in Canada.” Sport for Life‘s purpose is to improve the quality of sport and develop physical literacy for all.  Since 2004, Sport for Life has published 68 resources that are available on

Jumpstart is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation. Jumpstart believes that organized sports connect kids to their communities. “Over the past two years, Jumpstart has supported almost 15,000 newcomer youth in sport and physical activity programming through over $1.1 million in grants. Jumpstart believes that all kids, regardless of their financial situation or physical abilities, should have the chance to play. We are proud to partner with Sport for Life on this new resource in an effort to create more opportunities where all kids can be included which leads to social integration in their new communities,” says Marco Di Buono, Associate Vice President of Operations and Programs at Jumpstart. Since 2005, Jumpstart has helped 1.6 million kids and counting get in the game.

The resource empowers organizations to better support newcomers in sport and physical activity.

Sport for Life for All Newcomers to Canada is available in English here.

The French version is currently in development and will be available soon.

Canadian Tire Jumpstart Charities

Canadian Tire Jumpstart Charities is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in order to provide inclusive play for kids of all abilities. With an extensive, national network of more than 1,900 Community Partners and nearly 300 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark’s and Canadian Tire Financial Services, Jumpstart has enabled 1.5 million Canadian kids and counting to get in the game since 2005.

Follow Jumpstart on Twitter and Facebook to learn about how the charity is giving kids across Canada a sporting chance.

Sport for Life Society

The Sport for Life Society is recognized as the global experts on the Canadian Sport for Life Movement, Long-Term Athlete Development, and physical literacy development. The purpose of the Canadian Sport for Life Movement is to improve the quality of sport and develop physical literacy. Sport for Life links sport, education, recreation, health and governments to align community, provincial, and national programming. Long-Term Athlete Development is a multistage training, competition and recovery framework guiding an individual’s pathway through sport and physical activity from infancy through all phases of adulthood. Physical literacy is the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility to be active for life. Sport for Life, as a social enterprise using Long-Term Athlete Development and physical literacy, works to be a catalyst for positive change.

For more information, contact:
Tyler Laing
Communications Coordinator, Sport for Life Society