Articles

SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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The bounce-back illusion: Why real postpartum bodies deserve the spotlight

Let’s begin with a familiar image. A woman, newly postpartum, stands in her living room. Her baby is nestled in a sling across her chest, and she’s attempting something between a squat and a stretch while simultaneously rescuing a plush giraffe from under the couch. She is not wearing Lululemon. She has not “bounced back.”…

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Thinking about Reconciliation on National Indigenous Peoples Day

June 20, 2018
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Marcia Trudeau-Bomberry
June 21st is National Indigenous Peoples Day, celebrated annually since 1996. It is intended as a day for all Canadians to recognize and celebrate the unique heritage, diverse cultures and outstanding contributions of First Nations, Inuit and Métis peoples. National...

Beyond Results: Building Fans through Strategic Communication

May 23, 2018
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Sam Charles, UBC Okanagan
While professional teams and leagues have teams of media relations and social media professionals dedicated to maintaining a presence for their fans year-round, most amateur sport organizations have one or two individuals who handle communications and marketing off the sides...

Using Membership Data to Inform Decision-Making: A sport management approach

May 9, 2018
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James Anderson, Freestyle Canada
In sport, data is commonly used to asses and improve an athlete or team’s performance; however, the usage of membership data to inform decision-making at the National, Provincial/Territorial or club level is still relatively unexplored. Membership data can be program...

Strategic Planning – Creating your Blueprint for Success

May 2, 2018
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Julien LeBlanc, Blueprint Management Consultants
In entrepreneurial circles, there’s a well-known book entitled “E-myth Revisited” by Michael Gerber in which a startling statistic is shared. Of the roughly one million new businesses that open in the United States every year, only 4% of those businesses...

Scaling down the circus to scale up the benefits – A proposed future for international sport events

April 17, 2018
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Marijke Taks (PhD), University of Ottawa
2018 is an exciting year with four major international sporting events on the calendar: the Olympic and Paralympic Games, the Commonwealth Games, and the Arctic Winter Games. These events are embraced by those with a love for sport, including the...

Taking Action: Community Sport Organizations and Social Responsibility

April 17, 2018
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Katie Misener (PhD), University of Waterloo
Community sport organizations (CSOs) are a central thread in the fabric of Canadian society, providing a meaningful place for people to play, compete, volunteer, coach, and interact with others who may share their interests and values. As a foundation of...

Concussions in sport — we can do better

April 17, 2018
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Tom Hall, SIRC
In his teens, Eric Mihalovic was a promising young hockey player. He was tough, a solid player with good hands. “I don’t think we even called the first one a concussion,” he said. “I was hit and my head bounced...

Authentic Leadership – Tips for Becoming the Leader You Want to Be

March 28, 2018
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Dina Bell-Laroche, Sport Law & Strategy Group
Becoming a leader that others look up to is a goal worth pursuing. Authentic leadership is a form of leadership that transforms people, organizations, communities, and the world. Think about the great leaders you admire most. Chances are, these leaders maintain...

Financial Literacy – What is it and who needs it?

February 7, 2018
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Kathy Hare
In sport, we often talk about physical literacy as “the mastering of fundamental movement skills and fundamental sport skills that permit a child to read their environment and make appropriate decisions, allowing them to move confidently and with control in a wide...

Engaging Youth Volunteers

January 8, 2018
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Nancy Rebel, SIRC
Volunteering is the backbone of sport in Canada. Without the generous contributions of volunteers at all levels many sport opportunities would not be available to our communities. In the past our older generation has been the stalwart contributors of their...

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