SIRCuit Archive
Beyond the Buzzwords: A Practical Guide to AI for Sport Leaders
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There is an old anecdote told in computer science circles: “If you’re raising money, it’s AI. If you’re hiring people, it’s machine learning. If you’re doing the work, it’s linear regression.” Like so many new technologies as they emerge, buzz words designed to evoke emotion and attract investment can get…
The Power of the Platform: What Drives Canadian Athletes to Post, Share, and ConnectÂ
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For many of today’s high-level athletes, performance no longer begins and ends with competition. Alongside training schedules, team commitments, and international travel, there is another area they must navigate: social media. The 2023 SIRC article, Managing Social Media as a High Performance Athlete, unpacked this reality, examining how social media…
The Missing Middle: How Innovation in Equipment could Transform Para Sport in Canada
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Imagine being asked to run a 100-metre sprint in shoes two sizes too big. You could stuff the toes with socks, lace them tight, maybe even tape the soles to your feet. But no matter how hard you try, you’ll never really run your best. Now imagine that was your…
Who is Coaching Who: The Emotional Intelligence Playbook Â
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You run a high-energy drill. You repeat an instruction, again. You urge the team to reset and refocus but nothing’s clicking. You’re left wondering: Why aren’t they getting it? These moments are invitations to pause and reflect on how you’re connecting. Beneath the surface of performance lies a deeper influence…
Behind the Whistle: Spotlighting Women Who Call the GameÂ
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The Spark In January 2025, She is Active New Brunswick launched Behind the Whistle, a storytelling series that showcases women officials from across the province. What began as a routine social media post celebrating 3 basketball officials for their recent accomplishment in the Atlantic Collegiate Athletic Association (ACAA) quickly gained…
Calling the Shots: How Youth Sport Officials are LeadingÂ
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They may not have the loudest voices in the gym or the biggest presence on the field—but these teens are calling the shots, literally. At this year’s Sport Newfoundland and Labrador Awards, 3 under-18 officials were recognized for stepping up to the toughest job in sport: the one where everyone’s…
A Code for All Levels of Sport: Implementing the Universal Code of Conduct to Prevent and Address Maltreatment in Sport (UCCMS) across Canada
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Introduction The Universal Code of Conduct to Prevent and Address Maltreatment in Sport (UCCMS) was introduced to the Canadian sport system at the national level in 2022. It may be time to think about its role across the entire sport spectrum from the national level to the provincial and territorial…
Creating safe spaces in recreational sport: A mental health perspective
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Sports are often celebrated for their physical benefits, but they also play a crucial role in mental health. Participation in sports can improve mood, stress relief, and foster a sense of belonging (Bruner et al., 2018; Panza et al., 2020). However, while these benefits are well-documented, they aren’t always guaranteed….