Articles

SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

Featured Article

The bounce-back illusion: Why real postpartum bodies deserve the spotlight

Let’s begin with a familiar image. A woman, newly postpartum, stands in her living room. Her baby is nestled in a sling across her chest, and she’s attempting something between a squat and a stretch while simultaneously rescuing a plush giraffe from under the couch. She is not wearing Lululemon. She has not “bounced back.”…

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Showing 21-23 of 23 Results

From Insight to Impact

December 12, 2016
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Lisa O’Keefe, Director of Insight, Sport England
A presentation about how Sport England uses research and insight to drive strategy development and delivery through the example of the ground breaking campaign This Girl Can. Sport England’s This Girl Can campaign successfully balanced rigorous research and bold creative...

CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA

October 27, 2016
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SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL...

Crunching numbers: De-mystifying digital analytics for sport organizations

March 9, 2016
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Michelle Caron
We all seem to hear the words digital analytics and ‘big data’ tossed around a lot in our world of information sharing, but few people really understand what analytics are and how applying them can benefit a sport organization. Digital...

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