resources

Half of girls aren’t playing sports by age 17 – we’re on a mission to change that.Playing sports boosts mental health, confidence, and body image. Together, we can remove barriers and reimagine a sport system that works for all girls.

In 2024, in partnership with Canadian Tire Jumpstart Charities, and in collaboration with global insight consultancy IMI Consulting, we set out to understand the current state of sport for girls by conducting a study with over 5,000 Canadians aged 6 to 65, with a focus on girls aged 6 to 18.

The Flag Tool for Sport is an interactive quiz to help people figure out what to do if they see or experience inappropriate behaviours. Organizations can download a Playbook to help them understand and share the Tool with people in their sport.