CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA

SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA. “Birds of a Feather”: An Institutional Approach to Canadian…

Crunching numbers: De-mystifying digital analytics for sport organizations

We all seem to hear the words digital analytics and ‘big data’ tossed around a lot in our world of information sharing, but few people really understand what analytics are and how applying them can benefit a sport organization. Digital analytics, at its core, is a way for sport organizations to examine their websites and…