From Insight to Impact

A presentation about how Sport England uses research and insight to drive strategy development and delivery through the example of the ground breaking campaign This Girl Can. Sport England’s This Girl Can campaign successfully balanced rigorous research and bold creative interpretation to create an exciting campaign that genuinely resonates with the target audience.  This presentation…

CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA

SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA. “Birds of a Feather”: An Institutional Approach to Canadian…

Crunching numbers: De-mystifying digital analytics for sport organizations

We all seem to hear the words digital analytics and ‘big data’ tossed around a lot in our world of information sharing, but few people really understand what analytics are and how applying them can benefit a sport organization. Digital analytics, at its core, is a way for sport organizations to examine their websites and…