Powered by the People: the Magic of Crowdfunding in Sport
Funding for sport is changing and government support is increasingly more difficult to obtain, but the money is out there – it just needs to be found. A relatively new fund development tool is crowdfunding. Think about it, a crowdfunding campaign is similar to sport – it’s time sensitive, there’s a very clear goal, it’s…
A Year in the Making – Reflections on Canada Artistic Swimming’s new name, new brand and commitment to excellence
When FINA, the international body that governs aquatics, changed the name of the synchronized swimming discipline to artistic swimming, it sent more than a wave across the sport in Canada. It unleashed a tsunami of activity that has resulted in a new name, a new brand, and a unified vision for the organization now known…
Mission Impossible? Not for these 2018 Chefs de Mission
2018 has already been an exciting year, with four major international games – the Arctic Winter Games hosted in the South Slave region of the Northwest Territories, Canada (March 18-24, 2018); the Olympic and Paralympic Winter Games hosted in PyeongChang, South Korea (February 9-25 and March 9-18, 2018); and Commonwealth Games hosted in Gold Coast,…
Taking Action: Community Sport Organizations and Social Responsibility
Community sport organizations (CSOs) are a central thread in the fabric of Canadian society, providing a meaningful place for people to play, compete, volunteer, coach, and interact with others who may share their interests and values. As a foundation of the sport development system, we look to them to provide high quality, fun, and safe…
Concussions … Together We Can Make a Difference
This article presents a case study of how stakeholder collaborations can maximize engagement. The case is based off of a collaboration between the Sport Information Resource Centre and Dr. Ann Pegararo from Laurentian University exploring an analysis of social media communications around important announcements in the conversation around concussion in sport. Learnings show: Analytics help…
Unhealthy Food and Beverage Marketing to Children: Possible Implications for Sport
On June 10, 2017, Health Canada launched a public consultation on restricting the marketing of unhealthy foods and beverages to children. The proposed approach aims to protect children from marketing tactics that encourage them to eat unhealthy foods. This is an important issue that could potentially impact the sport sector. Consequently, all sport stakeholders are…
Canadian Concussion Collaborative – Sharing Tools and Resources for Concussion Education and Management in Canada
In December of 2011, 10 medical organizations led by the Canadian Academy of Sport and Exercise Medicine (CASEM) and the Canadian Medical Association (CMA) along with the Canadian Centre for Ethics in Sport (CCES) and the then Think First (now Parachute Canada) came together with a primary overall mandate to address growing needs of medical…
Building an Effective Communications Plan
What is a communication plan? When should it be developed? Where does the information in the plan come from? How do you write one, and why should I bother? In today’s work environment, methods of communication are changing at lightning speeds which, if you’re unprepared, can feel a bit daunting. Before launching an event, website,…
Communicating creatively through infographics
When you have a message to share, the first question that comes to mind is ‘How do I present this to make it memorable?’ According to social science research 65% of people are visual learners and visual information is processed 60,000 times faster than text. This means that most people will be more attracted and…
From Insight to Impact
A presentation about how Sport England uses research and insight to drive strategy development and delivery through the example of the ground breaking campaign This Girl Can. Sport England’s This Girl Can campaign successfully balanced rigorous research and bold creative interpretation to create an exciting campaign that genuinely resonates with the target audience. This presentation…