How the sport system can best support lifelong participation in sport

Close up of senior female swimming athlete

Highlights The engagement and retention of adult sport participants is often overlooked within sport systems and organizations that focus predominantly on youth Despite coaches playing a key role in Masters sport, there are no clearly identified pathways into Masters coaching Masters athletes are often relegated to the worst practice times and facility resources This SIRCuit…

Taking a person-first approach to high performance sport in Canada

Highlights Over the course of 2022, athletes and supporters have consistently raised concerns about maltreatment and lack of transparency in the Canadian sport sector In this SIRCuit article, Teddy Katz explores athlete concerns, as well as changes being made within Canadian sport to move towards a “person-first” system Katz spoke to Olympians, mental health experts…

Managing the competing tensions of social media as a high performance athlete

Social media on phone

Highlights When it comes to the relationship between sports and social media, it’s hard to know where to start. Athletes have never been more visible and accessible than they are now. As a result, social media has become an increasingly commercialized space within the sporting industry, with brands and sponsors seeking to reach consumers through…

From scarcity to abundance: How Para athlete transfer can broaden development pathways

Highlights The Canadian Paralympic Committee and Own the Podium identified the creation of an “Athlete Transfer System” as a way to broaden Para athlete development pathways Athlete transfer is when an athlete switches sports or takes on an additional sport Currently, athlete transfer happens fairly frequently, but is predominantly athlete-directed Many stakeholders believe a “scarcity…

Sport after Moneyball: Exploring sports analytics and the digital economy

Highlights The 2011 film Moneyball was a critically acclaimed, Academy Award-nominated, box office success. This is quite something, given that the movie centres on debates over baseball strategy and statistics. Moneyball dramatizes the story of the Oakland Athletics Major League Baseball (MLB) team in the early 2000s, and specifically the team’s adoption of unconventional player…

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Through your answers, we hope to learn the best ways to support you by providing the latest insights and resources that have the most impact.

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