Women in sport leadership

What “works” for advancing women into sport leadership positions? E-Alliance is conducting new research to answer this exact question. E-Alliance is exploring how allyship, mentorship and sponsorship, more “formal” and gender equitable hiring processes, and implementing quotas for women as leaders can help to increase women’s leadership in sport.

Keeping girls in sport

Does age of entry into sport influence girls’ future sport participation? A new study suggests that girls who begin participating in sports from the ages of 6 to 9 have higher retention rates than those who begin participating later in life. These findings emphasize the importance of targeted retention strategies and supportive sport environments for adolescent girls…

Women’s sport coverage

In an analysis of sports news on Twitter, less than 4% of tweets focused on women’s sport. Of the women athletes that were featured, the majority competed in “gender-appropriate” sports. More coverage, and diverse coverage, of women’s sport is needed to challenge gender-related biases and promote gender equity in all forms of sport media.

Gender and sport ambition

In Norway, boys and girls participate in sport at about the same rate. But while boys are more likely to talk about becoming professional athletes and going “all in,” girls are more likely to talk about their goals in terms of skill development. Cultural narratives influence girls’ and boys’ sport-related ambitions, which in turn influences…

Athletic brilliance attracts likes

When analyzing the number of “likes” on the Instagram pages of popular women athletes, images that depicted athletic brilliance had the highest like counts. The ability to highlight athletic ability through social media is useful for promoting gender equity in sport and sport media coverage, providing opportunities to combat gender stereotypes surrounding athletes.

Swim Together: A new model of co-participation for women and girls in sport

“… as a mom, it’s really easy to tell your kids what you expect. But to show them what you expect is harder. And so I think the benefit of Swim Together is feeling good about what I’m modeling for my kids.” – mom participant in the Swim Together program  Parents and guardians are frequently left on the “sidelines” watching their children participate in…

The Operationalizing Intersectionality Framework: A Tool for Sport Administrators

Diverse workplace doing a hand stack at a meeting

Equity work often “lets some others join” but still centers on the needs of the most privileged members in a group. To better integrate the experiences and perspectives of diverse individuals, intersectional approaches to policies, programs, and practices—which account for the multiple, overlapping systems of oppression some individuals face­—are vital. E-Alliance, the national gender+ equity…

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