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SIRC Signals Growth with Relocation to House of Sport and New Team Members

OTTAWA, July 16, 2019 – The Sport Information Resource Centre (SIRC) is pleased to announce it has moved its head office to House of Sport, 2451 Riverside Drive, located at the RA Centre in Ottawa, to better serve Canada’s sport community.

The relocation provides greater visibility for sport organizations into SIRC’s abundant resources and services. SIRC (reachable at, 613-231-7472) will join a diverse group of organizations co-located at the House of Sport, including several National Sport Organizations (NSOs) and Multisport Service Organizations (MSOs).

  • “We are thrilled to welcome such a trusted advisor, connection builder and knowledge creator to the House of Sport collective,” said Tosha Rhodenizer, RA Centre Chief Executive Officer.  “A credible voice for and within sport, SIRC welcomes multiple perspectives, creatively offers solutions to common challenges, shares what they learn and always strives to innovate – values that define the House of Sport community.”                     
  • “By bringing in a source of credible and research-based information, ringette will see a positive impact,” said Natasha Johnston, Executive Director, Ringette Canada. “We’re welcoming SIRC with open arms.”
  • “I am thrilled to see SIRC arrive,” said Caroline Sharp, Executive Director, Fencing Canada. “It’s another key partner in the growing ecosystem of sport organizations here.”
  • “It’s an exciting addition. Having another direct line to SIRC’s team will benefit and better serve the physical education community,” said Melanie Davis, Executive Director and Chief Executive Officer, PHE Canada.
  • “SIRC has been a tremendous resource as we continue to advance the sport of boccia in Canada, and we are excited to collaborate further as they join us in the House of Sport,” said Peter Leyser, Executive Director, Canadian Cerebral Palsy Sports Association.

The new office, combined with recent staff appointments, signals SIRC’s continued growth.

“SIRC is excited to join the sport organizations at the House of Sport, we see this as a tremendous opportunity to help the sport community. We’re also thrilled to welcome aboard new members of the SIRC team,” said Debra Gassewitz, President and Chief Executive Officer at SIRC. “Building up our competency and credibility in digital analytics services, sector expertise, knowledge mobilization and communication will help deliver exceptional value to our sport system.”

Dr. Ann Pegoraro joins SIRC as the inaugural Researcher in Residence from Laurentian University’s School of Human Kinetics. Dr. Pegoraro will leverage her sabbatical to work with SIRC in 2019/2020 to strengthen and expand the Data and Analytics division.

Sydney Millar, Manager of Content Strategy, will leverage more than 20 years of experience in the Canadian sport sector to provide leadership to SIRC’s national initiatives designed to close the gap between research, policy and practice.

To lead SIRC’s knowledge mobilization program, Peter Morrow is the new Communications & Knowledge Mobilization Specialist. Mr. Morrow joined SIRC with a public relations background and will be instrumental in managing SIRC’s national media dissemination strategy.

Mezi Tamrat joins SIRC as the Knowledge Mobilization Coordinator. Ms. Tamrat holds a Master of Human Kinetics with a concentration in Sports Management from the University of Ottawa and will bring a fresh and innovative perspective to SIRC’s social media engagement.


About SIRC:

Incorporated in 1973, SIRC, the Sport Information Resource Centre, has been the leading and most trusted source to learn, share and support Canada’s sport community for over 40 years.  We are committed to engaging with organizations and individuals involved in, or responsible for, the development of sport and fitness in Canada and around the world, to enhance the capacity of our shared community to foster growth and the pursuit of excellence. SIRC is funded in part by the Government of Canada.


Media contact:

Peter Morrow

Communications & Knowledge Mobilization Specialist

Sport Information Resource Centre (SIRC)

613-231-SIRC (7472), ext. 3