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Ontario Soccer – Vaughan, ON – Ontario Soccer and Circle K announced today that Circle K, a Convenience Store industry-leader, is joining Ontario Soccer as a Premier Partner of the provincial organization and the exclusive title partner of the Ontario Soccer Grassroots Program.

“The Circle K brand is an impressive Canadian success story and we welcome them into our Ontario Soccer partner family,” said Johnny Misley, Ontario Soccer Chief Executive Officer. “Their investment into soccer in this province will have a long-lasting impact on the game and our participants will benefit greatly from their support.”

Additionally, Circle K will now have activation and promotional rights with the Ontario Cup, the Ontario Soccer Summit, Centre Circle Awards and other events.

Circle K’s presence will be found at marquee Ontario Soccer Grassroots Festivals.

“We are thrilled to bring Circle K to our membership, to enhance their soccer experience, be it to refuel on the way to their next practice or stopping in after their big game for a refreshment and a celebratory treat,” said Bjorn Osieck, Ontario Soccer Director of Business Operations. “This collaboration continues to reinforce the work that is being done to differentiate Ontario Soccer from other traditional sport partners and carve out new, creative opportunities in the partnership space.”

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About Ontario Soccer

Founded in 1901, Ontario Soccer is comprised of more than 650 Clubs and Private Academies servicing over 24,000 teams with 380,000 registered players, 70,000 coaches and managers, and 10,000 match officials, as well as countless volunteers, parents and supporters comprising a direct, multi-cultural community of over 1,000,000 Ontarians.

Ontario Soccer develops and delivers exceptional and sustainable programs and services throughout Ontario with the mission of providing leadership and support for the advancement of soccer in collaboration and cooperation with our membership, partners and other stakeholders. Ontario Soccer also operates the Ontario Player Development League (OPDL) – the province’s premier standards based youth development program and proudly supports Canada Soccer’s National Teams, the Canadian Premier League and Toronto FC.

An overall goal of Ontario Soccer is to assist with the development of soccer as a healthy lifestyle choice, provide a talented pathway for players to excel and encourage community involvement at all levels.

About Circle K

Circle K is a wholly-owned subsidiary of Alimentation Couche-Tard (“Couche-Tard.”) Couche-Tard is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of the number of company-operated stores. As of February 3, 2019, Couche-Tard’s network comprised 9,933 convenience stores throughout North America, including 8,660 stores with road transportation fuel dispensing. Its North American network consists of 19 business units, including 15 in the United States covering 48 states and 4 in Canada covering all 10 provinces. Approximately 105,000 people are employed throughout its network in North America. 

In Europe, Couche-Tard operates a broad retail network across Scandinavia, Ireland, Poland, the Baltics and Russia through ten business units. As of February 3, 2019, Couche-Tard’s network comprised 2,709 stores with approximately 25,000 people work in its retail network, terminals and service offices across Europe. In addition, under licensing agreements, more than 2,000 stores are operated under the Circle K banner in 14 other countries and territories, which brings the worldwide total network to approximately 16,000 stores.

For more information on Alimentation Couche-Tard Inc. or to consult its quarterly Consolidated Financial Statements and Management Discussion and Analysis, please visit: 

Media Contact 

Ben Rycroft | Senior Manager, Digital Strategy and Communications | Ontario Soccer | | 905-264-9390 x 255