Orienteering Canada announces 3 year partnership with Silva Canada and Icebug Canada
Orienteering Canada is excited to announce a 3 year partnership with Silva Canada and Icebug Canada. Silva has been a key player in the orienteering equipment world since 1933 and Icebug has been a popular footwear brand in orienteering since it was founded 20 years ago.
Icebug Canada and Silva Canada will be providing compasses at no cost and Icebug footwear at significant discounts to Orienteering Canada’s Team Canada athletes. They will also be providing Silva and Icebug products to Orienteering Canada for use in various fundraising and awareness campaigns each year. Orienteering Canada, SIlva Canada and Icebug Canada are also looking forward to collaborating on various social media campaigns to raise awareness of orienteering.
Through this partnership, Orienteering Canada is excited to be re-connecting with Susan Lowe-Wylde (nee Budge). Susan was one of Canada’s best orienteers in the 1970s and 80s when she represented Canada at five World Orienteering Championships. Susan and her partner Ian Lowe-Wylde own Rock Gear Distribution, the distributor of Icebug and Silva in Canada.
About Orienteering Canada
Orienteering Canada, working with orienteering clubs and provincial/territorial orienteering associations across the country, develops the sport of orienteering. This includes increasing awareness of the sport, grassroots programming and competitive programming including Canada’s participation at the World and Junior World Orienteering Championships.
About Icebug Canada
ICEBUG makes shoes that save the world from slipping – raising the bar for sustainability in the industry and making it easier to get outdoors. ICEBUG is a pioneer in the world of high traction / studded footwear. ICEBUG footwear is for running, OCR, orienteering, hiking and walking on slippery surfaces.
About Silva Canada
Since 1933, Silva’s goal has been to develop outstanding outdoor equipment and to always keep moving forward. Still to this day, Silva develops products for people who spend time on outdoor activities, regardless if the activity is high pulse like running, orienteering, biking, commuting to school or work. With Siva, you can go anywhere you want, at any time of the day, and in any conditions.
For more information:
Communications & Development Director
Marketing & Communications Manager
Icebug Canada & Silva Canada