The Sport Information Resource Centre
The Sport Information Resource Centre

October 12, 2021 (Whitby): With the return to courts across Ontario getting underway, parents everywhere are asking one big question…

What do I feed these kids?!

Ontario Basketball and HelloFresh are working together to provide that answer! For families in a hurry to get their kids home from school and out to practice, we want them fueled by an easy and delicious dinner.

“Becoming a partner of the Ontario Basketball Association was a natural fit for HelloFresh,” said HelloFresh Director of Culinary, Chef Corby-Sue. “We know how important fresh ingredients and balanced dinners are to basketball-loving families, and we’re happy to be able to provide communities and fans of the game with a new option to enjoy dinner!”

As part of the new sponsorship OBA members will directly receive a special rate not available to the public when they sign up to order their pre-packaged meal kit delivery service. Kits are available both for dinners and for school lunches and come with ingredients measured to the exact amounts and recipe instructions so easy the whole family can do it.

OBA will be seeking ambassador families to help create content showing real hoops families making (and eating!) dinner together using HelloFresh meal kits. Five families will get a weeks’ worth of meal kits free with one of those families receiving a further full months’ worth of meals!

HelloFresh will also provide a fundraising opportunity that OBA members can sign up for as a club or as a team. The top three highest-earning groups will also receive an exclusive prize pack from OBA and HelloFresh.

“This partnership not only helps fund OBA programs and gives back to the OBA community but establishes HelloFresh as the go-to option for busy basketball families,” said Devin Gray, Marketing Manager at Ontario Basketball. “We thank HelloFresh for their support… and for helping us decide what to eat for lunch and dinner!”

Further information on the partner sign up rate, ambassador program, and fundraising opportunity will be available shortly. 

About HelloFresh 

HelloFresh is the world’s leading meal kit provider. With this partnership, we will collaborate on unique HelloFresh opportunities to the OBA community. HelloFresh Canada was founded in February 2016. HelloFresh delivers ‘cook from scratch’ meal plans straight to your door with carefully curated, easy-to-follow recipe cards and locally sourced fresh ingredients in just the right quantities. HelloFresh helps reduce food waste and takes care of the meal planning, shopping, measuring, and delivering, leaving time for you to do the fun parts: cooking and eating. HelloFresh caters to a variety of needs by offering Family Friendly, Vegetarian, and Carb and Calorie-Smart boxes. HelloFresh delivers all across Canada.

About Ontario Basketball

Ontario Basketball is the sport governing body for basketball in the province of Ontario. Ontario Basketball was incorporated as a not-for-profit organization in 1977, but its history dates back to over 80 years ago. Ontario Basketball represents amateur basketball interests in the province and oversees basketball development through the provision of programs and services aimed at meeting the needs of the evolving provincial, national and global basketball landscape. For more information, please visit www.basketball.on.ca.