Maestro Dobel Tequila becomes official tequila partner of RBC Canadian Open
Multi-year deal will deliver a premium tequila hospitality experience
to the RBC Canadian Open through 2024
(November 22, 2021) Golf Canada and Maestro Dobel® Tequila announced today a multi-year partnership that will see Maestro Dobel featured as the Official Tequila of the RBC Canadian Open.
Maestro Dobel will become Golf Canada’s first-ever exclusive tequila partner for the RBC Canadian Open. As part of the integrated partnership—which begins in 2022 at St. George’s Golf and Country Club and runs through 2024— Maestro Dobel will be poured at RBC Canadian Open hospitality and concession locations with sampling opportunities and fan engagement activations planned around Canada’s lone stop on the PGA TOUR.
“We are thrilled to welcome Maestro Dobel as Golf Canada’s first-ever Official Tequila Partner for the RBC Canadian Open,” said John Sibley, chief commercial officer of Golf Canada. “Maestro Dobel’s mastery blend and craftsmanship in their award-winning tequila will deliver a premium product for spectators and hospitality guests to enjoy at the RBC Canadian Open.”
Founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is known for consistently pushing the category forward, blending tradition and innovation to craft its award-winning tequilas. Since March 2021, Maestro Dobel has served as the official Tequila of the PGA TOUR and Champions Tour, activating at select tournaments across the United States.
“We are excited to embark on this new journey with Golf Canada and the RBC Canadian Open,” said Peter Hottmann, General Manager at Proximo Spirits Canada. “The RBC Canadian Open has become a premier event on the PGA TOUR and we are proud to be aligning our award-wining tequilas with excellence in Canadian golf.”
The 2022 RBC Canadian Open will be held June 6-12 at St. George’s Golf and Country Club in Toronto with nearby Islington Golf Club hosting the championship’s practice facility.
ABOUT MAESTRO DOBEL TEQUILA
Maestro Dobel Tequila was born in Jalisco, Mexico in 2003 from a ground-breaking family of tequila-makers, who challenged traditional production methods to create the first modern expression of tequila. With deep respect for legacy, founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is a modern expression of tequila, with a heritage and refined craft that spans over 250 years. Maestro Dobel is an innovator in the category – having introduced the global market the first Cristalino with Dobel Diamante – and has produced some of the finest and smoothest tequilas. For more information visit www.maestrodobel.com.
Maestro Dobel® Tequila. 40% Alc. /Vol. Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2021 Proximo, Jersey City, NJ. Please enjoy responsibly.
ABOUT THE RBC CANADIAN OPEN
Part of the FedExCup Regular Season and conducted by Golf Canada for more than a century, the RBC Canadian Open provides an opportunity for Canada’s top talents to compete against the world’s best golfers while also creating a positive impact in the event’s host community. Established in 1904, Canada’s national open golf championship is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Audi, Acushnet, Steam Whistle, Hilton, Levelwear, Sargent Farms, Maestro Dobel Tequila, Cottage Springs, theScore Bet, Recipe Unlimited, Cub Cadet, Coca-Cola, the Government of Ontario, and the Government of Canada. The RBC Canadian Open is proud to support the Golf Canada Foundation as the event’s official charity partner. For more information, visit www.rbccanadianopen.com.
Golf Canada is the National Sports Federation and governing body for golf in Canada representing more than 270,000 golfers and 1,400 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to increase Canadian participation and excellence in golf. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.
Sr. Director, Communications
Sr. Account Manager