The Sport Information Resource Centre
The Sport Information Resource Centre

(January 13, 2020) This year’s Sport Events Congress heads to the Edmonton Convention Centre in Alberta from March 24-26. The annual gathering of more than +400 members of the sport tourism industry provides both professional development and business networking opportunities in sport tourism.

The Canadian Sport Tourism Alliance has planned another dynamic program of speakers, activities and social events to ensure you gain the most from gathering with the leaders in sport tourism and event hosting.

The speaker lineup features a cross-section of outstanding national and international presenters including:

  • Micah Desforges, Tribu Expérientiel, who made a successful pitch on CBC’s Dragons Den in 2019, will share how he successfully took sport tourism and major events to venture capitalists;
  • Bart Given, TORQUE Strategies will highlight the power of a strong brand in planning events;
  • Lars Lundov, CEO of Sport Event Denmark, will bring an international perspective as he outlines their strategy to attract major sport events.
  • Dr. Norm O’Reilly, University of Guelph presents The Canadian Sponsorship Landscape Study findings on the scope, scale and trends in the sponsorship industry around the world.  

The popular Xperiential Huddle returns with its lively discussions on trending hot topics in sport tourism, including event sustainability, economic impact and more.

Networking is a key component of SEC20. During the refreshment breaks, meals and social activities, make new connections that may lead to future business opportunities. This year’s social events include a visit to Edmonton’s ICE district and an Oilers NHL Game at Rogers Place. An Oilers ticket is included in registration fees (while quantities last).

Register before Friday, January 17, 2020 to take advantage of special Early Bird pricing.


Barb MacDonald

Communications Consultant |Canadian Sport Tourism Alliance (CSTA)

116 Lisgar Street, Suite 600 |Ottawa, ON | K2P 0C2

t. 613.521.7314

c. 613.894.1769