Golf Canada and Audi Canada partner to drive excellence in Canadian golf
Golf Canada – Multi-year partnership will see Audi Canada become a Premier Partner of Golf Canada across the RBC Canadian Open, CP Women’s Open and Team Canada
TORONTO, Ont. – Golf Canada and Audi Canada announced today a multi-year integrated partnership that will see the luxury automotive brand become the exclusive Premier Automotive Partner for Canada’s National Open Championships—the RBC Canadian Open and CP Women’s Open—as well as the Official Automotive Partner of Golf Canada’s National Team Program.
“We are thrilled to welcome Audi Canada as a fully integrated Premier Partner with Golf Canada’s National Open Championships and Team Canada,” said Golf Canada CEO Laurence Applebaum. Audi is an iconic brand, synonymous for driving excellence and premium craftsmanship. Our robust partnership touches virtually every level of Canadian golf and we look forward to integrating their progressive brand across Golf Canada’s signature properties as well as our community of member clubs and golfers.”
Through the multi-year partnership, Audi will work alongside Golf Canada to drive excellence in Canadian golf. As the Premier Automotive Partner for the RBC Canadian Open and CP Women’s Open, Audi will deliver a premium vehicle experience at Canada’s National Men’s and Women’s Open Championships. Audi owners will also be treated to an elevated event experience when they visit the RBC Canadian Open and CP Women’s Open, while fans onsite can enter to win hospitality upgrades and exclusive Audi Driving Experiences.
“Audi has been successfully involved in golf globally for more than two decades,” said Giorgio Delucchi, President of Audi Canada. Technology, design and sportiness are values that characterize every Audi and which also contribute to the special fascination found in golf.”
Audi Canada’s multi-platform investment in Canadian golf will also benefit the athletes, coaches and sport science team that comprise Golf Canada’s National Team Program including the Team Canada Junior, Amateur and Young Pro Squads. Audi Canada’s partnership will also deliver an enhanced experience across Golf Canada’s digital network of web, social and golfer engagement platforms. The partnership will create a deepened community connection between Golf Canada Member Clubs and the Audi Canada dealer network across Canada.
As the National Sport Federation, Golf Canada operates the RBC Canadian Open, June 3-9 at Hamilton Golf and Country Club, as well as the CP Women’s Open which takes place August 19-25 at the Magna Golf Club in Aurora, Ont.
Photos from the announcement are available here. (Christian Bender/ Golf Canada)
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 18 locations in 13 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy). In 2018, the Audi Group delivered to customers about 1.812 million automobiles of the Audi brand, 5,750 sports cars of the Lamborghini brand and 53,004 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.
ABOUT THE RBC CANADIAN OPEN
Part of the FedExCup, stars of the PGA TOUR will compete for $7.6 million (US) at the 2019 RBC Canadian Open, June 3-9 at the Hamilton Golf and Country Club in Hamilton, Ont. Conducted by Golf Canada for more than a century, the RBC Canadian Open provides an opportunity for Canada’s top talents to compete against the world’s best golfers while also leaving a significant impact in the event’s host community. The RBC Canadian Open is proud to support the Golf Canada Foundation as the event’s official charity partner. Established in 1904, Canada’s national open golf championship is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Audi Canada, Acushnet, Steam Whistle, Levelwear, Golf Town, Coca-Cola, the City of Hamilton and the Government of Canada. For tickets or tournament information, please visit www.rbccanadianopen.com or call 1-800-571-6736.
ABOUT THE CP WOMEN’S OPEN
The stars of the LPGA Tour will challenge for the CP Women’s Open from August 19-25, 201 at Magna Golf Club in Aurora, Ont. The CP Women’s Open is proud to name the SickKids Foundation as the official tournament charity for 2019. Funds raised will be dedicated to pediatric cardiology space as well as specialized equipment and are being matched by CP through its CP Has Heart community program. The CP Women’s Open, Canada’s National Women’s Open Golf Championship, is proudly sponsored by CP, Audi Canada, RBC, Steam Whistle, Levelwear, Golf Town and the Government of Canada. For information on volunteer opportunities, tickets or corporate hospitality, visit www.cpwomensopen.com or call 1-866-571-5742.
ABOUT CANADA’S NATIONAL AMATEUR TEAM PROGRAM
Canada’s National Amateur Team program incorporates advanced coaching, sport science expertise, training camps and world-class competition. Golf Canada allocates over $1.5 million of its resources annually to the National Team program, encompassing strength and conditioning, sports psychology, nutrition, biomechanics and technique development. Players who are selected to the National Amateur and National Developmental Teams represent Canada at six to 10 internationally sanctioned golf competitions throughout the year. The intent of this comprehensive program is to aid Canada’s top up-and-coming amateur players in all areas of their development, helping Canada produce the best golfers in the world. Team Canada, the pinnacle of Golf Canada’s High-Performance Program, provides access to world-class resources including coaching, nutrition, sport science, mental management, equipment and elite competitive opportunities. The program builds on the support team members have received in their development years from their family, member clubs, personal coaches, university programs and provincial golf associations. Golf Canada’s High-Performance Program and Team Canada are proudly supported by RBC, Canadian Pacific, Audi Canada, Titleist, FootJoy, adidas Golf, ClubLink, Heritage Canada and the Canadian Olympic Committee. For more information about Team Canada or to donate towards the development of Canada’s future golf stars, please visit www.golfcanada.ca/teamcanada.
Golf Canada is the National Sports Federation and governing body for golf in Canada representing 319,000 golfers and 1,400 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to increase Canadian participation and excellence in golf. By investing in the growth of the sport and introducing more participants of all ages to the game, our vision is to be a world leader in golf. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.
Dan Pino | Director, Communications, Golf Canada | 416-434-5525 | firstname.lastname@example.org
Cort Nielsen | Public Relations Manager, Audi Canada | 416-918-4283 | email@example.com