GoGo squeeZ® launches GoGo Goals campaign in celebration of Canada Soccer’s Women’s National Team
Inspiring and promoting a healthy and active lifestyle among Canadians
TORONTO, July 20, 2023 – GoGo squeeZ®, the Official Fruit Snack partner of Canada Soccer’s National Teams, is thrilled to announce the launch of its latest promotional campaign, GoGo Goals. With Canada Soccer’s Women’s National Team gearing up to play in Australia & New Zealand, the campaign aims to celebrate the team’s achievement while inspiring a healthy and active lifestyle among Canadians. GoGo Goals is calling upon the millions of soccer lovers nationwide to rally behind the team as they compete in Australia & New Zealand with an opportunity to win a once-in-a-lifetime experience.
Through an engaging national consumer promotion on Instagram, GoGo squeeZ® invites parents to share their children’s journey toward achieving their goals and dreams. Participants can submit posts showcasing their children celebrating the Women’s National Team, training or playing the game, or even highlighting how they maintain a healthy mind and body. The unique aspect of this contest is that the winner gets to define their ultimate prize! The lucky winner will receive a once-in-a-lifetime soccer experience, limited only by their imagination. Some exciting possibilities include:
- A private meet & greet session with the National Team
- Exclusive access behind the scenes on a match day of their choice
- A coaching session with esteemed National Team members
- A full national team kit, complete with all the necessary equipment
- Other incredible and unique experiences with the squad
Each time Canada secures a victory, an additional prize experience will become a reality for a lucky winner.
GoGo Goals is supported by campaign ambassadors Janine Beckie and Jayde Riviere. Janine Beckie is a veteran mainstay of Canada Soccer’s Women’s National Team and an Olympic Champion who plays professionally and has represented Canada at the global level frequently. Riviere is an exciting young professional soccer player who is also an Olympic champion and will be representing Canada as a member of the Women’s National Team in Australia & New Zealand. Both players are the epitome of living a healthy active lifestyle and are an inspiration to soccer fans worldwide.
“I’m incredibly excited to partner with GoGo squeeZ! I’ve always enjoyed their convenient snack pouches growing up and still do to this day,” said Jayde Riviere, Women’s National Team member. “But most importantly, they are a brand giving back to the Canadian community through sport. Which is something really close to my heart and that I am proud to be a part of.”
“By partnering with Canada Soccer, GoGo squeeZ® is looking to help nurture young athletes and promote healthy active lifestyles for Canadian children and families through the beautiful game,” said Stuart Schneiderman, Marketing Director, GoGo squeeZ®.“Nutrition is essential for all athletes, from the very young to those representing their country on the world stage. Our mission is to emphasize the importance of nutrition and an active lifestyle for everyone. We are excited to honour our Women’s National Team and wish them great success in Australia.”
The GoGo Goals program kicks off on July 17 and will run until August 20, 2023. It was created and will be managed by T1 Futbol, renowned for their expertise in sports marketing.
For more information on GoGo Goals and to participate in the contest, please visithere.
As the ‘Official Fruit Snack partner of Canada Soccer’s National Teams’, GoGo squeeZ® is committed to encouraging healthy snacking habits while inspiring exploration and playfulness. In June, the highly anticipated GoGo Tour kicked off its summer adventure across Ontario. At each stop, the GoGo Tour Truck offers attendees the chance to engage in a variety of games, from the GoGo squeeZ® Penalty Shot video game to beloved backyard classics like Jenga & Toss-A-Cross. Participants have the chance to win exciting prizes, like croc charms, temporary tattoos, and a host of other goodies. GoGo squeeZ® will also be distributing their delicious fruit sauce pouches for everyone to taste and enjoy.
To learn more about the GoGoTour visit here.
About GoGo squeeZ®
With over 130 years of expert experience in preparing fruit products, we are proud to be growing GoGo squeeZ® No Sugar Added fruit pouches across all of Canada with new varieties and new formats. When hunger strikes or you feel the need for a snack, GoGo squeeZ® is an alternative parents will appreciate. Made from 100% fruit, GoGo squeeZ® is designed for parents looking to prepare balanced and delicious snacks for their children. To learn more about GoGo squeeZ®, visit www.gogosqueez.ca