Ontario, April 2, 2024 – Cricket Canada announced today its new partnership with O’Neills Irish Sports Company Limited, a renowned global sports apparel brand based in Ireland. O’Neills Sportswear becomes the first multi-year sportswear supplier for Cricket Canada. As part of this collaboration, O’Neills Sportswear will design and manufacture the official kits for Cricket Canada’s National Teams. This includes custom designed uniforms for the Men’s National Team’s highly anticipated appearance at the upcoming 2024 ICC World Cup in June.

O’Neills Sportswear is known for its expertise in designing high-performance sports apparel. The company has an extensive history in Cricket including outfitting Cricket Ireland for the last decade. O’Neills, an apparel market leader in Ireland, the UK and Australia, is a vertically integrated manufacturer which has control of the production process from spinning the yarn into fabric to dyeing, printing, cutting, sewing and sending the final product out the door. This manufacturing approach ensures both exceptional lead times and top-quality products made in their factories in Ireland.

The partnership with O’Neills Sportswear signifies Cricket Canada’s dedication to providing its players with the best resources and support to compete at the highest level. By equipping the team with cutting-edge on-field and off-field apparel, Cricket Canada aims to enhance the teams’ performance and foster a sense of unity and pride among the players and fans.

“We are delighted to partner with O’Neills Sportswear as our official sportswear supplier and look forward to some amazing designs for our Men’s National Team at the upcoming 2024 ICC World Cup,” said Rashpal Bajwa, President of Cricket Canada. “O’Neills Sportswear has a commitment to excellence and sustainability that aligns perfectly with our vision for the national team. We believe that this collaboration will not only elevate our players’ performance on the pitch but also help to inspire the next generation of cricket fans across Canada.”

“This is a significant partnership in the world of cricket as the Cricket Canada brand grows in North America and beyond. We are excited to be the official sportswear partner for Cricket Canada,” said Phil Murphy, Manager of Business Development for O’Neills Sportswear. “We look forward to working closely with the organization to create innovative and stylish Canadian kits that reflect their growing passion for the sport. We’ll be cheering on Team Canada at the ICC World Cup in June!”

The 2024 cricket calendar represents a landmark year for Cricket Canada, with the Men’s National Team set to participate in several global events. The pinnacle of the year will be Canada’s first appearance at the ICC Men’s T20 World Cup, with the team’s matches being played in Dallas, New York and Florida.

Boundaries North, Cricket Canada’s trusted partner to drive commercial growth, secured the partnership.

“This multi-year agreement is a major milestone for Cricket Canada, and represents a fantastic new opportunity for O’Neills in the Canadian cricket market. My professional career in sports started in rugby, where the O’Neills brand is synonymous with quality and sustainability. We couldn’t be more excited for our National Teams to proudly sport O’Neills apparel over the next several years” said Rahul Srinivasan, CEO of Boundaries North.

About Cricket Canada

Cricket Canada is the official governing body for the sport of cricket in Canada, overseeing and promoting the development of the game at all levels. With a focus on inclusivity and excellence, Cricket Canada is dedicated to fostering a vibrant cricketing community and achieving success on the international stage. Cricket Canada is the official governing body for the sport of cricket in Canada. Cricket Canada is recognized by the International Cricket Council, the Government of Canada and the Canadian Olympic Committee. Olympic Com

About O’Neills

O’Neills is the largest and world-leading Gaelic Games sportswear manufacturer and market leader in sports apparel, employing over 1000 staff on the island of Ireland. Established in 1918, O’Neills specialise in the design, manufacture, personalisation, and supply of performance multi-sportswear globally. The brand is synonymous with quality, combining cutting edge leading sportswear design and customer service excellence, with unbeatable delivery times.

Garments are manufactured in our Dublin and Northern Ireland production facilities. The Northern Ireland facility is further supported by a fabric dyeing and manufacturing facility in Dublin, providing O’Neills with the largest sportswear manufacturing resources and capacity in Ireland, and some of the largest in Europe.

Their expertise in innovation has been introduced across a plethora of sports and new geographical markets including Europe, the Middle East, Australia, the US and Canada. Their innovative fabric, product research and engineering teams put their hearts and minds into offering highly functional and technical apparel that performs today, while discovering and innovating for tomorrow. Quality is inherent in every aspect of their operations, from the products they produce, the service they deliver, their internal processes to the caliber of their team.

For further information regarding jersey sales and manufacturing, please reach out to canadasales@oneills.com.

Media Contact

Greg McIsaac

greg@junctioncommunications.com