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ReImagine RREC – Renew, Retool, Engage and Contribute – is a multi-phase COVID-19 recovery initiative for recreation, parks and community sport leaders supported by the Government of Canada and delivered by the Canadian Parks and Recreation Association. The initiative is intended to help leaders working in parks, recreation physical activity promotion, and community sport to improve planning, operations and delivery of programs and services in a pandemic and post-pandemic environment, as well as to contribute to community recovery more broadly.

ReImagine RREC is a multi-phase initiative that applies a knowledge-to-action model to identify, analyze, synthesize, catalogue, and disseminate knowledge needed to make informed decision on how to plan, operate, and deliver parks, recreation, physical activity, and community sport programs. It will aid leaders to renew their value proposition; retool theirprogramming and service delivery; safely engage and support their employees, clients, and partners; and contribute to community recovery.

Leader Resources:

The ReImagine RREC project reviewed hundreds of articles and surveys and conducted over 170 key informant interviews. The research was condensed into the following resources you can use in your organization, club, or community.


  • Infographics summarize some of the key trends from the research on the impact of COVID-19 on physical activity promotion, recreation, parks, and community sport. You can click on the images to view and download the infographics.

Research Highlights:

  • Research Highlights expand on infographics to provide more detail trends, considerations, and insights.

Highlights Report:

  • The Highlights Report summarizes the ReImagine RREC activities, scope of findings, and offers summary insights from key informant interviews.

You can access all these resources on CPRA’s the Bench. Sign up for your free account or log in. All the ReImagine RREC resources can be found under the Initiatives tab.

Archived Leader Webinars:

View archived webinars summarizing top-line findings from Reimagine RREC. Learn from national, regional, and local-level leaders about how they have pivoted to renew, retool, engage, and contribute to community recovery.

For more information:

  • Contact