A New Model of Women’s Sport

To celebrate International Women’s Day and Women’s History Month in the US, The Tucker Center for Research on Girls & Women in Sport at the University of Minnesota in collaboration with a multidisciplinary international team of affiliated scholars released a new report today.

DisruptHERS: Driving A New Model for Women’s Sport.

For decades, scholars and advocates of women’s sport have called for a change in how women’s sport is marketed, sponsored, endorsed, promoted, covered, invested in, capitalized upon, and broadcast. Women’s sport has deserved equal resources, yet has not been provided adequate investment, which is then used as a false narrative depicting women’s sport as not as lucrative, successful, and popular as men’s sport—a classic chicken-egg circular argument. Due to a multitude of factors, unprecedented disruption is occurring in women’s sport, specifically among women athletes.  Read about these disruptions and recommendations for accelerating systems change for women’s sport.

Join in disrupting sport by using the hashtag  #DisruptHERS

Download the report here:  Lough, N., LaVoi, N. M., Pegoraro, A., Lebel, K., Mumcu, C., Antunovic, D. (2022). DisruptHERS: Driving A New Model for Women’s Sport. https://z.umn.edu/tc-disruptHERSreport