The Sport Information Resource Centre
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The Sport Information Resource Centre

(Halifax NS – January 13, 2022) — Sport Nova Scotia (SNS), in partnership with the Canadian Sport
Centre Atlantic (CSCA), are proud to announce the unveiling of the 12 athletes selected for the
Nova Scotia True Sport Ambassadors Program. The feature athlete for January; Sophie
Carmichael, age 16 (DOB Feb 28 2005), a high school basketball and volleyball player, from
Dartmouth Nova Scotia.

Program Information:

This social media campaign was created to foster a positive and safe sporting culture across the
province. The ultimate goal is to increase awareness of the seven True Sport Principles; “Go For It, Play
Fair, Respect Others, Keep it Fun, Stay Healthy, Include Everyone, and Give Back.”

Each month a new featured athlete will share how they live the True Sport Principles in their athletic and
everyday pursuits through personal stories on Instagram. They will show how their commitment to the
True Sport Principles has contributed to a positive values-based sport culture designed to protect
participants from threats such as maltreatment and maximize the positive benefits of sport.

These 12 athletes were nominated by CSCA’s Support4Sport VIP Coaches from all over Nova Scotia
and were selected through a rigorous evaluation process. The athletes attended training in fall 2021 and
are excited to embark on the pilot year of this project to contribute to the safe sport efforts of SNS and
CSCA and their goal of promoting a safe and welcoming sport culture for all Nova Scotians.

The program was grateful to receive a Community Activation Grant from the Sport Information Resource
Centre (SIRC) to support the program’s safe sport efforts.


“The Nova Scotia True Sport Athlete Ambassador Program is an opportunity to engage athletes in
important conversations that will inspire leaders in communities throughout Nova Scotia. Together with
the Canadian Sport Centre Atlantic, we are confident that a positive and preventative approach like True
Sport will further our goal of fostering safe and values-based sport and recreational experiences across
the province,” said Elana Liberman, Safe Sport Lead at Sport Nova Scotia.

“I would like to applaud Sport Nova Scotia and the Canadian Sport Centre Atlantic for their exemplary
leadership. Their positive and upstream approach to safe sport through True Sport activation and athlete
engagement is trail-blazing,” said Karri Dawson, Senior Director, Quality Sport at the Canadian
Centre for Ethics in Sport (CCES). “We hope that their commitment to safe sport through True Sport
will inspire other provincial and territorial sport organizations to do the same and answer the call to
commit to values-based sport.”

“The Canadian Sport Centre Atlantic is proud to be part of the Nova Scotia True Sport Athlete
Ambassador Program. Through our sport heroes, we will be able to promote the positive and ethical
values that sport can bring to all young Nova Scotians in communities across our province,” said Ken
Bagnell, CEO at the CSCA.

To meet the ambassadors, and learn more about the programs please visit our Media

Tool Kit


Sport Nova Scotia is a non-profit, non-government federated organization and the voice for amateur
sport in Nova Scotia. It promotes the benefits of health, personal development, and achievement of all
participants. Its mission is to unite innovative leadership and drive collaboration to build a robust sport


Canadian Sport Centre Atlantic is the hub for high performance sport across the four Atlantic provinces
and has developed partnerships and implemented programs that have helped build the region’s high
performance sport structure. Its mission is to be a collaborative and magnetic organization that partners
with coaches, athletes and organizations in the pursuit of excellence.


The True Sport Principles define Canada’s commitment to values-based sport. True Sport is an initiative
of the Canadian Centre for Ethics in Sport and is designed to give people, communities, and
organizations the means by which to leverage the many benefits of good sport from a platform of shared
values and principles. Learn more at


For more information and to arrange interviews with the Athlete Ambassadors or program
coordinators please contact:

Katherine Langford

Manager of Public Relations and Communications for Sport Nova Scotia

Phone: 902.377.2928
Social media: @SportNovaScotia