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male alpine skier making a turn

SIRC partnered with Bell Media to produce a comprehensive advertising campaign to reach Canadians from coast to coast to coast:

Concussion Awareness Week 2021

Concussion Awareness week is quickly approaching, September 26 to October 2, 2021, and we can all play a role in sharing key messages through recommended resources as well as awareness building activities. Check out the Concussion Awareness Week toolkit created by the Federal-Provincial/Territorial Working Group on Concussions in Sport for resources you can share with your colleagues leading up to and beyond Concussion Awareness Week as well as activity ideas and social media content your organization can use to promote awareness.

We Are Headstrong poster

SIRC’s assortment of We Are Headstrong materials is designed to help sport organizations promote concussion awareness directly with their members. All assets have been already custom-sized, either for printing or sharing digitally:



Download the 4Rs banner and share with your organization’s partners and members.

Media Coverage

Through TV and radio interviews, SIRC is helping spread the word on concussion management to Canadians. Discover media coverage below, including expert guests from the medical field and sport community.

CTV – Ottawa Morning Live

April 29, 2019 ⁠— Host, Annette Goerner interviews SIRC President and CEO, Debra Gassewitz. The full show is on YouTube: Part 1Part 2 & Part 3.

May 21, 2019 ⁠— Anchor, Trisha Owens sits down with SIRC President and CEO, Debra Gassewitz. The full show is on YouTube: Part 1Part 2 & Part 3.

June 19, 2019 ⁠— The Hon. Minister of Sport, Kirsty Duncan joins SIRC President and CEO, Debra Gassewitz to discuss the importance of concussion management. Also available on YouTube.

580 CFRA Radio – Experts on Call

580 CFRA Radio – Ottawa Now

We Are Headstrong

We are Concussion Smart – we are athletes, parents, coaches, officials and sport supporters.