SIRC partnered with Bell Media to produce a comprehensive advertising campaign to reach Canadians from coast to coast to coast:
Concussion Awareness Week 2021
Concussion Awareness week is quickly approaching, September 26 to October 2, 2021, and we can all play a role in sharing key messages through recommended resources as well as awareness building activities. Check out the Concussion Awareness Week toolkit created by the Federal-Provincial/Territorial Working Group on Concussions in Sport for resources you can share with your colleagues leading up to and beyond Concussion Awareness Week as well as activity ideas and social media content your organization can use to promote awareness.
SIRC’s assortment of We Are Headstrong materials is designed to help sport organizations promote concussion awareness directly with their members. All assets have been already custom-sized, either for printing or sharing digitally:
Through TV and radio interviews, SIRC is helping spread the word on concussion management to Canadians. Discover media coverage below, including expert guests from the medical field and sport community.
CTV – Ottawa Morning Live
June 19, 2019 — The Hon. Minister of Sport, Kirsty Duncan joins SIRC President and CEO, Debra Gassewitz to discuss the importance of concussion management. Also available on YouTube.