Use double quotes to find documents that include the exact phrase: "aerodynamic AND testing"

Over 277 million professionals use LinkedIn on a regular basis to connect with colleagues, and discover breaking news and professional insights. Are you, your staff and your Board maximizing the power of LinkedIn?

This webinar presentation will provide participants with an overview of strategies to leverage LinkedIn to grow organizational capacity for the sport sector, and to enhance personal career growth.

We will start by looking at specific strategies to create more connected relationships and to foster not only communication but engagement using social media. This will be followed by an examination of specific tools and examples on LinkedIn that can enhance the value of the platform.

Derek will walk participants through the Canadian Olympic Team’s Marketing vision. He will examine case studies for London and will do a deep dive on the marketing strategy for the Sochi Olympic Games.

This webinar presentation will provide participants with an overview of the fundamentals they need to start developing their own communications plan. Participants will walk away from this presentation with increased knowledge of the 5Ws (who, what, where, why, when) and tactics on how to bring their communications plan to life.  Whether you are writing a communications plan for an upcoming event or developing a comprehensive communications strategy for your organization, this presentation will help you understand the basic components required to more effectively and efficiently share your message with your audiences.

Highlights from the Canadian Sponsorship Landscape Study and Related Research

Today’s not-for-profit sport organizations are faced with increasing pressure to diversify their revenue resources. Board members, provincial associations, clubs, and athletes, all have expectations of increased corporate support for their organizations.

There is a toolbox of possible tactics within this portfolio of expectation. Sponsorship is a primary focus but this toolbox includes others, such as partnerships, which are ideal in certain contexts.

This presentation will provide an overview of the current landscape of sponsorship in Canada and touch on related tactics for specific application by sport organizations. It will further identify areas of opportunity, along with the realities facing such organizations in considering, pursuing and implementing sponsorship and partnership strategies.

An event is the perfect opportunity to grow your influence in social media connect with vested followers. You need a plan to promote the event, connect with your key influencers, manage expectations, monitor the brand, deliver during the event, and measure the results.