1B: Aligning Governance, Brand Governance, and Social Media Strategies for Improved Performance

Governance, Branding, and Social Media in Canadian National Sport Organizations

Increasing Sport Participation Among Members of Underrepresented Groups: Evidence-Based Ideas for Policy-Makers

Canadian Olympic Team Marketing Vision – Derek Kent

3 artificial intelligence tools that can aid sport organizations’ communications efforts

With heavy workloads and limited staff capacity, sport organizations are constantly seeking ways to improve efficiency. In recent years, artificial intelligence (AI) tools have become an increasingly popular way for organizations to leverage their capacity. In this blog, SIRC outlines 3 different AI tools and how they can aid sport organizations’ communications efforts. DeepL DeepL…

Non-verbal communication in sport

Sport researchers have demonstrated that unspoken communication is crucial, especially for coaches. Athletes respond to coaches’ body language more frequently and quickly (4.5 times faster) than verbal communication. To promote effective communication, coaches should be direct, take time to consider the best ways to communicate with athletes, and remember that their body language and timing…

Emotion as a form of communication

In game 6 of the 2021 NHL playoffs, the Toronto Maple Leafs were down 1-0 in the third period and on the penalty kill. Toronto Maple Leaf Mitch Marner shot the puck over the glass, resulting in a penalty. While in the penalty box, Marner hunched over, looking anxious and defeated. The Leafs would give…

Post-concussion communication

When an athlete experiences a concussion, it is common for teammates and coaches to provide well-intentioned forms of support that are met with resistance from the athlete. According to new research, an effective strategy to support a concussed athlete is to ask them what they need from you. Every athlete is unique: They may want…

Inclusive communications strategies for sport organizations

Efforts to consciously improve inclusivity in sport communications can help reduce how often microaggressions, prejudices and biases are introduced or reinforced. Some strategies to improve the inclusivity of your communications include: providing communications in multiple formats, creating a list of inclusive terms to replace outdated language, using person-first language and choosing visuals that reflect the…

Trauma-sensitive youth sport programs

Sport can be a powerful resource for children who had experienced trauma. A case study of BGC Canada’s Bounce Back League shows that new trauma-informed practices can be successfully integrated into communities by taking small steps, maintaining open communication, and building on existing club capacities.