From Insight to Impact
A presentation about how Sport England uses research and insight to drive strategy development and delivery through the example of the ground breaking campaign This Girl Can. Sport England’s This Girl Can campaign successfully balanced rigorous research and bold creative interpretation to create an exciting campaign that genuinely resonates with the target audience. This presentation…
Getting psyched for sport – Mental fitness strategies for the aspiring athlete
Mental fitness plays a large part in training and performance. There will be times when an athlete makes a mistake (or consecutive mistakes), is competing against an opponent that has outperformed them in the past, or the conditions of play are not what was expected. Being mentally fit encapsulates many different areas of training and…
Agility Training: Insights from the Research
High performance athletes depend on coordination and agility to fine tune their skills and abilities on the field of play. Outside of the skills needed specifically for sport, agility is often looked at as a leading factor in determining success in a sport. Athletes need to be able to react to situations quickly, with strength…
What I Wish I Knew Then – 5 Lessons Learned from a High Performance Athlete
Sport teaches us innumerable lessons. When I reflect on my own sporting journey, I cringe at some of the mis-steps I took as a younger athlete. This is not to say that today I’m past the point of making mistakes. Some of us are slow learners after all, and even those of us with years…