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OTTAWA, August 25, 2020 — The Sport Information Resource Centre (SIRC) is very pleased to welcome Veronica Allan, PhD, to its team in the newly created position of Research and Innovation Specialist. 

SIRC helps sport organizations find the evidence to inform their programs and policies.  Whether it be reviewing literature or collecting and analyzing data, credible information supports sound decision making. With expertise in research and journalism, Allan offers a unique skillset grounded in innovative research design and a specialized focus on research communications.

“Veronica’s expertise in quality sport programming and experience collaborating with sport organizations to conduct evaluations will be a tremendous asset,” said Debra Gassewitz, President and CEO of SIRC. “We are thrilled to have her join us, especially as we expand our knowledge and capacity surrounding program evaluation.”

In parallel with her position at SIRC, Allan will continue her SSHRC- and SPRI-funded postdoctoral fellowship in the School of Kinesiology and Health Science at York University.  “This position is a terrific opportunity for Veronica as it allows her to apply her diverse research and practical skills in this innovative new role within SIRC, while continuing her postdoctoral research,” said Jessica Fraser Thomas, PhD, an associate professor and Allan’s postdoctoral supervisor.

Please join SIRC in welcoming Veronica Allan, who can be reached at


About SIRC:

Incorporated in 1973, SIRC, the Sport Information Resource Centre, is Canada’s leader and most trusted partner in advancing sport through knowledge and evidence. SIRC is committed to engaging with organizations and individuals involved in the development of sport, recreation, and physical education in Canada and around the world, to enhance the capacity of our shared community to foster growth and the pursuit of excellence. Visit to learn more. SIRC is funded in part by the Government of Canada.