NIAGARA-ON-THE-LAKE (March 18, 2025) – The Canadian Olympic Committee (COC) and Pillitteri Estates Winery are excited to announce a six-year partnership renewal that will see Pillitteri continue as the Official Wine Supplier of Team Canada through 2030.
The partnership is highlighted by distinctly Canadian co-branded licensed wine products— Team Canada Red, Team Canada White and Team Canada Icewine. Additionally, the Pillitteri family have agreed to donate $3.00 CAD of every bottle sold from their Team Canada Wine Collection to the Canadian Olympic Foundation (COF).
So far, the partnership has raised an impressive $300,000 through royalty donations to support Team Canada athletes. These funds, managed by the COF, help athletes at every stage of their Olympic journey providing the high performance services needed to propel them over the finish line.
“We are thrilled to renew our partnership with Pillitteri Estates Winery. As a Canadian family-owned company, Pillitteri’s values and passion for excellence resonates with the COC and our vision,” said Jacqueline Ryan, COC Chief Brand and Commercial Officer and COF Chief Executive Officer. “We look forward to continuing this great partnership and the positive impact it has supporting Team Canada athletes through its contributions to the Canadian Olympic Foundation. The funding received through this partnership not only helps Canadian athletes in their training and preparations for the Olympic Games, it also supports the next generation of Team Canada athletes. ”
“As a proud Canadian and passionate winery owner, it is an absolute honour to continue our partnership with Team Canada for another six years,” said Gary Pillitteri, Founder and Proprietor of Pillitteri Estates Winery. “At Pillitteri Estates Winery, we believe in the dedication, excellence, and perseverance that define our athletes. Supporting Team Canada is not just a privilege—it’s a celebration of the spirit that unites us as a nation. We are thrilled to raise a glass to their journey, their victories, and the inspiration they bring to Canadians everywhere.”
Products are available at the Pillitteri Estates Winery retail store based in Niagara-on-the-Lake and online at pillitteri.com, and distributed through Provincial Liquor Board retail locations across the country.
ABOUT PILLITTERI ESTATES WINERY:
Founded in 1993, Pillitteri Estates Winery is a 100% Canadian family-owned and operated enterprise. They are the international and domestic leader in premium Canadian wines, producing approximately 120,000 cases of wine each year with wine sales across Canada and in global markets including in the home countries of the next three Olympic Games. To date, Pillitteri Estates Winery has won over 1,000 wine awards from both local and international competitions.
-30-
MEDIA CONTACTS:
Laura Albright, Interim Senior Manager, Communications
Canadian Olympic Committee
C: 416-708-5792
E: lalbright@olympic.ca
Pillitteri Estates Winery
Jeff Letvenuk
Director of Marketing
C: 905 468-3147
E: jeff@pillitteri.com