Official beer partnership to enhance the hospitality & festival experience at
Canada’s National Open Championships
(April 21, 2022) – Canada’s National Open Golf Championships will welcome a new beer partner as Golf Canada has selected Sleeman Breweries and their premium portfolio of beers, led by Sleeman Clear 2.0, as the Official Beer of Golf Canada, the RBC Canadian Open and the CP Women’s Open.
Through the partnership, Sleeman Clear 2.0, the fastest growing light beer in Canada, will be the flagship beer sold at Golf Canada’s two National Open Golf Championships. The iconic beer brand will also engage spectators with fun activations including a custom beer patio at both events as well as an exclusive dedicated VIP viewing area during the RBCxMusic Concert Series at the RBC Canadian Open featuring Flo Rida (June 10) and Maroon 5 (June 11).
“Watching world-class golf and enjoying a premium cold beer is a perfect compliment to celebrate summer festival season. We are thrilled to offer Canadian golf fans an outstanding, premium better-for-you beer in Sleeman 2.0 at the RBC Canadian Open and the CP Women’s Open” said John Sibley, Chief Commercial Officer at Golf Canada. “Sleeman’s quality craftsmanship and proud Canadian identity are well aligned to deliver energy and brewing excellence to Golf Canada’s two signature events.”
As the third largest brewery in Canada, the Guelph, Ont. based Sleeman will work with Golf Canada to host an extraordinary Canadian golf audience with its portfolio of premium-brewed beer, led by Sleeman Clear 2.0.
“We are very excited about the partnership between Sleeman Clear 2.0 and Golf Canada. It aligns so well with our shared Canadian heritage, commitment to excellence and the active lifestyle of Clear 2.0 drinkers,” said Dana Brochu, Director or Marketing at Sleeman Breweries. With its refreshing taste, low carbs and low calories, Sleeman Clear 2.0 is the perfect beer to help Canadian golf fans “2.0” their experience this summer at these two premier sporting events.”
As the National Sport Federation, Golf Canada will conduct the RBC Canadian Open June 6-12, 2022 at St. George’s Golf & Country Club in Toronto Ont. with nearby Islington Golf Club as the official practice facility. The CP Women’s Open, takes place August 22-28, 2022 at Ottawa Hunt & Golf Club in Ottawa, Ont.
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ABOUT SLEEMAN BREWERIES LTD.
Sleeman Breweries was founded by John Sleeman in 1988 in Guelph, Ontario and is now the third largest brewing company nationwide. Since opening the brewery, Sleeman has built an impressive portfolio of quality premium beers that Canadians across the country enjoy today, including Sleeman Clear 2.0, Sleeman Original Draught and Sleeman Honey Brown Lager. Sleeman Clear 2.0 was launched in Canada in 2013 as one of first low-calorie low-carb beers in Canada and is now the fastest growing mainstream light beer in Canada.
ABOUT THE RBC CANADIAN OPEN
Part of the FedExCup, stars of the PGA TOUR will compete at the RBC Canadian Open, June 6-12, 2022 at St. George’s Golf & Country Club in Toronto, Ontario. Conducted by Golf Canada for more than a century, the RBC Canadian Open provides an opportunity for Canada’s top talent to compete against the world’s best golfers while also creating a positive impact in the event’s host community. Established in 1904, Canada’s National Open Golf Championship is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Audi, Titleist, FootJoy, Hilton, Levelwear, Sargent Farms, Maestro Dobel Tequila, Ace Beverage Group, theScore Bet, Recipe Unlimited, Cub Cadet, Coca-Cola, Matt & Steve’s, Journie Rewards, BDO Canada, Sleeman Breweries, the Government of Ontario, and the Government of Canada. The RBC Canadian Open is proud to support the Golf Canada Foundation as the event’s official charity partner. For more information, visit www.rbccanadianopen.com.
ABOUT THE CP WOMEN’S OPEN
The stars of the LPGA Tour will challenge for the CP Women’s Open from August 22-28, 2022, at Ottawa Hunt & Golf Club in Ottawa, Ontario. Through its CP Has Heart program, title sponsor CP will once again make a substantial donation to the host community of Canada’s National Open Golf Championship by supporting the Perth and Smith Falls District Hospital Foundation and the CHEO Foundation. The 2022 CP Women’s Open is proudly sponsored by CP, Audi, RBC, Levelwear, Coca-Cola, Hilton, Ace Beverage Group, Cub Cadet, Titleist, FootJoy, Matt & Steve’s, JOURNIE Rewards, Recipe Unlimited, theScore Bet, BDO Canada, Sleeman Breweries, Ottawa Tourism and the Government of Canada. For information visit www.cpwomensopen.com.
ABOUT GOLF CANADA
Golf Canada is the National Sports Federation and governing body for golf in Canada representing more than 300,000 golfers and 1,435 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to increase Canadian participation and excellence in golf. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.
Media Contacts:
Dan Pino, Senior Director, Communications
Golf Canada
C: 416-434-5525
E: dpino@golfcanada.ca
Dana Brochu, Director of Marketing
Sleeman Breweries
C: 519-822-1834
E: dana.brochu@sleemanbreweries.ca