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Organizations equipped to build programs to support moms in getting physically active

OTTAWA, March 8, 2022 — The Sport Information Resource Centre (SIRC) is pleased to announce the recipients of our Community Activation Grants. Launched in 2021, SIRC’s Community Activation Grants provide community sport organizations from coast to coast to coast with grants of up to $2000 to champion programs that support and empower Moms to be active.

This year, through SIRC’s Community Activation Grants program, 16 organizations have received grants to develop programs and share educational tools supporting moms’ physical activity and sport participation, an initiative supported by the Government of Canada. Encouraging and supporting moms to play sports and be physically active are among the main goals of a SIRC public awareness campaign. Mom’s Got Game (Vas-y, Maman!) is a bilingual initiative to encourage, celebrate and support mothers in physical activity and sport.

An expanded campaign featuring digital, radio and television ads is rolling out in spring 2022, launching on International Women’s Day and running through Mother’s Day. It will be amplified by AthletesCAN, the association of Canada’s national team athletes. The campaign will feature an updated web hub offering resources and support to help families and sport organizations support mothers’ sport and physical activity participation. Grant recipients will bring their unique plans and strategies to life this spring and summer as they mobilize resources that promote inclusive and welcoming sport environments for moms in their respective communities. The 16 recipient organizations include:

Accès Escalade Montréal

ACSA Cultural & Sport Association

Battlefords Agency Tribal Chiefs

Canadian Adult Recreational Hockey Association

Fillactive (Organisation Communautaire FitSpirit)

Halton Field Hockey Club

Judo Nova Scotia

Kootenay Adaptive Sport Association

Mamata Yoga

Paperny Family JCC

Peninsula Speed Skating Club

Rowing BC

Soccer Pointe-Claire

Waterski and Wakeboard Saskatchewan

Whitehorse Curling Club

Women’s Para Hockey of Canada / Parahockey féminin du Canada

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About SIRC:

Incorporated in 1973, SIRC, the Sport Information Resource Centre, is Canada’s leader and most trusted partner in advancing sport through knowledge and evidence. SIRC is committed to engaging with organizations and individuals involved in the development of sport, recreation and physical education in Canada and around the world, to enhance the capacity of our shared community to foster growth and the pursuit of excellence. SIRC is funded in part by the Government of Canada.

Media Contact:
Mezi Tamrat
Client Relations Coordinator
Sport Information Resource Centre (SIRC)
(613) 231-7472 x 4