Rowing Canada Aviron – Rowing Canada Aviron (RCA) is pleased to announce the launch of our newly designed website at rowingcanada.org. A fresh new look, intuitive design, and fully responsive platform featuring our recently launched brand.
The goal of this new website is to provide our membership and those new to rowing with a simple way to access information, learn more about our sport and better connect individuals to our clubs and provinces. This platform was also designed specifically to highlight the beauty of the sport and promote our National and NextGen teams in the lead up to the 2019 Lima Pan American Games and the 2020 Tokyo Olympic and Paralympic Games.
Through the generous support of the Canadian Olympic Committee’s National Sport Federation Enhancement Fund, RCA embarked on a journey to develop a new brand inspired by a proud nation of rowers, united by water. The newly launched website was also developed by world-class design agency They Integrated. New and exciting features will continue to come to life on the new platform in the coming months.
“We’ve compartmentalized the information in a way that is considerate of different audiences – whether you are a club administrator or want to learn to row, finding information is easier than ever before,” said Director of Partnerships and Sport Development, Jennifer Fitzpatrick. “The website was designed with the changing needs of our sport in mind – with the ability to evolve digitally for many years to come. Aesthetically, the site is incredibly more visually appealing and we are thrilled with the outcome.”
The launch of the new emblem and website is a major milestone in achieving one of RCA’s strategic priorities of defining a national rowing brand and platform that reflects the best of what the sport represents while cultivating continuous growth. These initiatives reposition rowing in a more relatable and accessible way to the Canadian sport community and beyond.