Most Trending Moment of Year digital campaign kicks off 45th Canadian Sport Awards
TORONTO – AthletesCAN, the association of Canada’s national team athletes, is proud to announce the national campaign launch for the upcoming 45th Canadian Sport Awards (CSAs).
Beginning today and throughout the month of December, AthletesCAN will reveal the finalists in six award categories, continuing to focus on trailblazers, athlete-centred accomplishments and initiatives – with the ultimate goal to unite, amplify and celebrate the leadership and voices of our members.
Kicking off the campaign is the People’s Choice Award for Most Trending Moment of the Year, which will see 10 finalists vying for the title via online voting in partnership with CBC Sports.
The People’s Choice Award will be followed by the AthletesCAN Social Responsibility Award, the True Sport Award, #AthleteVoice Award: Rep of the Year, the Bruce Kidd Leadership Award and the revived Randy Starkman Award for Leadership in Sports Journalism.
The campaign will culminate in a virtual awards broadcast on Wednesday, Dec. 21, live on AthletesCAN’s digital channels.
About the Canadian Sport Awards
The Canadian Sport Awards were established in 1972 by modern day co-founders True Sport, Canadian Centre for Ethics and Sport, Canada Games Council, Commonwealth Sport Canada, and AthletesCAN to recognize and showcase excellence in Canadian sport. Since then, the CSA evolved over time to become the premier recognition event for national sporting excellence. After the 40th anniversary, the awards experienced a five-year hiatus. In 2017, AthletesCAN successfully acquired the rights to revive this staple event to once again bring together members of the sport community to honour the spirit, drive, and commitment of Canada’s international level athletes, coaches, volunteers, and sport leaders. For more information on the Canadian Sport Awards. click here.
About AthletesCAN
AthletesCAN, the association of Canada’s national team athletes, is the only fully independent and most inclusive athlete organization in the country and the first organization of its kind in the world. As the voice of Canadian national team athletes, AthletesCAN ensures an athlete-centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture. Follow us on social @AthletesCAN and Join #TheCollective today.
For more information, please contact:
Alan Hudes
Manager, Communications and Sport Partnerships
AthletesCAN
613-526-4025 Ext. 224
ahudes@athletescan.ca