TORONTO (January 5, 2022) The Canadian Olympic Committee (COC) and Mondelz Canada Inc. announced a partnership renewal on Wednesday through to the end of the Paris 2024 Olympic Games.
Since 2013, Mondelz Canada Inc., the Official Biscuits & Confectionery Partner of Team Canada, has supported athletes journeys to achieving their goals of competing at the Olympic Games.
Mondelz is one of Team Canadas longest standing supporters. We are thrilled to extend our partnership with them, said Jacquie Ryan, COC Chief Brand and Commercial Officer and Canadian Olympic Foundation CEO. We look forward to building on our shared vision of helping Canadian athletes pursue their dream of representing Canada on the worlds greatest sporting stage.
The partnership will see Mondelz leverage its brands, including Oreo, Ritz and Cadbury, in-store through point-of-sale advertising and personalized package and products, featuring Beijing 2022 hopeful Cynthia Appiah, member of Canadas National Senior Bobsleigh Team.
During the upcoming Beijing 2022 Olympic Winter Games, Mondelz will continue encouraging consumers and athletes alike to Taste Glory across its marketing channels including in-store merchandise. Starting January 10, 2022, Canadians will have a chance to win a grand prize trip to the Paris 2024 Olympic Games.
We are proud to partner with the Canadian Olympic Committee and give all Canadians a chance to Taste Glory, said Martin Parent, President of Mondelz Canada. We are pleased to be renewing our support and look forward to cheering on our Team Canada athletes this winter.
About Mondelz International:
Mondelz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelz International is a proud member of the Standard and Poors 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
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MEDIA CONTACTS:
Katie Thomas, Corporate Communications Manager
Mondelz Canada
C: 416-886-7859
E: news@mdlz.com
Josh Su, Program Manager, Public Relations
Canadian Olympic Committee
C: 647-464-4060
E: jsu@olympic.ca
Thomas Hall, Director, Communications and Media Relations
C: 514-709-1054
E: thall@olympic.ca