Men in Blazers Media Network, North America’s largest soccer-focused media company, and Canada Soccer announced today that both organizations have signed a multi-year agreement for Men in Blazers Media Network to become Digital Content Storytelling Partner of the federation. The partnership provides Men in Blazers and their global women’s soccer property, The Women’s Game, with elevated access to Canada Soccer’s key figures and facilities, along with expanded coverage on the journey to FIFA World Cup 26™.
As part of this, Men in Blazers will conduct a series of interviews with National Team Head Coaches, Jesse Marsch and Casey Stoney, as well as players from both National Teams over the partnership period. Content will be distributed across Men in Blazers Media Network digital platforms in dedicated segments – with Canada Soccer providing production facilities, equipment, and access to non-broadcast Canada Soccer Originals footage. Men in Blazers Media Network will build out and amplify this content as part of overarching digital content releases that will include other Federations, players and key figures in the world of soccer.
“The transformation of Canada Soccer has been one of the most fascinating stories in our region’s modern footballing history. With the World Cup approaching, we are elated to be able to use our digital storytelling to capture the Canadian experience in this important moment for soccer in our region, and the athlete journey propelling them to the world stage,” said Roger Bennett, CEO and Founder of Men in Blazers Media Network.
Through the interviews with Canada Soccer players, coaches and key staff, this partnership will help amplify Canada Soccer’s strategic aims to continue opening up previously exclusive areas and moments unavailable to fans. This will give fans more insight and a behind-the-scenes look at training sessions and National Team operations in an effort to expand the Federation’s reach and connections between the teams and broader audiences globally.
“Our continued digital content transformation is anchored on getting our player and federation stories in front of more diverse audiences across Canada and well beyond our borders. Working with Men in Blazers and tapping into their editorial and creative digital reach across North America is important for us, as we ensure that more soccer fans get to know the unique and compelling journeys of so many players from our men’s and women’s national teams,” shared Paulo Senra, Chief Communications and Content Officer at Canada Soccer.
For more information, visit meninblazers.com or follow @MenInBlazers and #CANMNT and #CANWNT on social media.
About Men in Blazers Media Network
The Men in Blazers Media Network (MiBMN) is the largest dedicated soccer media company in North America, entertaining the most passionate and expansive fan base on the continent with comprehensive coverage of the global game across the men’s and women’s landscape. Through trusted partnerships with iconic brands and unparalleled relationships with the biggest names in entertainment, sports, and world football, MiBMN leads the conversation on the global game in North America with meaningful, genuine storytelling The network of storytellers and brands produces over a thousand shows a year, with millions of followers and billions of views across platforms. Men in Blazers has partnered with many of the most recognizable brands in sports including Amazon, Anheuser Busch InBev, Allstate, Camarena Tequila, and PrizePicks amongst others.