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Montréal, September 28, 2020 – Gaëtan Robitaille, President and CEO of the Institut national du sport du Québec (INS Québec), is delighted to announce the appointment of Jean Gosselin, PRP, APR to the newly created position of
Communication and Marketing Director. Effective immediately, this appointment is in line with the organization’s process of growth and is proof of a desire to increase the resources that go toward outreach and
marketing at INS Québec. The actions of this new department will focus on both the sporting community and peer networks, the business community, the media and the general public. The department will also support the
communications and marketing initiatives of teams at the Institut and be heavily involved with internal communication activities and in developing
employer branding.

“INS Québec will be able to count on an experienced and distinguished strategic communicator to oversee the establishment of our new Communication and Marketing service,” said President and CEO of INS Québec Gaëtan Robitaille. “With his strategic

thinking, authenticity and creativity, combined with his passion for sport and commitment to high-level athletes, Jean Gosselin will play a key role in developing our communications and marketing strategies, as well as in defining the human and technical resources needed as we establish ourselves among our partners and within our various target markets. He joins our management team as someone that we know and who knows us, having supported us as an external consultant over the past few years.”

“By offering me a permanent place in its team, INS Québec has offered me what is without a doubt one of the most exciting challenges of my career,” says Jean Gosselin, the new Communication and Marketing Director at the Institut. “During my work with them over recent years, I have discovered a unique organization that fuels innovation and works tirelessly to help make the dreams of Québec athletes a reality. Being tasked with establishing such a crucial and strategic new service is an opportunity to make the most of everything that I have learned throughout my career.”

A certified member of the Canadian Public Relations Society, Jean Gosselin brings a wealth of expertise with him in the fields of corporate communications, public affairs, marketing communications and issues and crisis management communications. He is also recognized for his knowledge of sports marketing and sponsorship. Having started out with a number of sports and recreation organizations, he has enjoyed a successful
fourteen-year career within Canada’s largest PR firm, where he was Vice President, Public Affairs at the time of leaving. He subsequently worked at the Canadian Olympic Committee for a 14-month contract focusing on strategic communications, government relations and issue management. Before his appointment at INS Québec, he had been working as a freelance strategic consultant in corporate communications since 2012.

About the Institut national du sport du Québec |
By focusing on science, innovation and technology, INS Québec represents the “ingenuity behind the performance” by offering cutting-edge solutions driven by a team of experts and partners to push the limits of each of our athletes. INS Québec and its network support more than 3,300 athletes, including more than 550 high-level athletes—mainly members of Canadian teams—and nearly 2,000 next-generation athletes and some 900 coaches. INS Québec provides scientific, medical and professional services. As a member of the Canadian Olympic and Paralympic Sport Institute Network, INS Québec is active across Québec thanks to its network of 8 regional multi-sport training centres, 18 single-sport training centres and its Olympic
Park Complex, which is home to 10 high-level training groups.

INS Québec receives support from the Ministère de l’Éducation et de l’Enseignement supérieur, Sport Canada, Own the Podium, the Canadian Olympic Committee, the Canadian Olympic Foundation, the Canadian Paralympic Committee and the Coaching Association of Canada, in addition to private partners, such as Sports Experts, CISCO, Bell, B2dix and Mondo.

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Information: Communication and Marketing Service
Institut national du sport du Québec
514-757-9092 |